Sexual pleasure in 2023 will go through new fantasies and increasingly intelligent sex toys: here are the main trends of the year

At Lovehoney, a world leader in the industry of sexual well-being and premium intimate products for all, we are constantly on the lookout for trends, having launched a small revolution for women in 2014 with pleasure technology thanks to pulsed air waves, embodied by Womanizer. “Research and innovation are a key pillar in creating the best sexual well-being products. We closely follow current trends, survey results and the latest technical innovations. We’ve identified five topics currently impacting the sexual wellness industry that we expect will become even more prominent this year.”, explains Sarah Moglia, Innovation Manager at Lovehoney Group.

The “iiiiiiiiih” moment. Overstimulation of images, sounds, social interactions is inevitable, but a source of stress is fortunately answered by an area that is also growing: that of personal development, returning to oneself, simplicity, books, mental health, well-being. – corporeal being. , in short: mindfulness. In sexuality it is the same. the simplistic idea that “man’s pleasure is the objective and the end of the relationship” gets a blow on the whistle. Sex is no longer embodied by the male orgasm. Conscious pleasure is open to everyone with an ever greater development of masturbation alone or with partner(s) and effective but above all inspiring toys!

> In practice : the new OG toy, the first sexual wellness product targeting the G-zone of women, combining vibrations and this famous pulsating air technology.

Sex news: The G-spot will also be eligible for pulsating technology

Chat and share. Intimacy opens up to share experiences, questions, fears, knowledge. The shadow and omerta that have covered the female gender and therefore all women’s sexuality are resolutely on their way away. The younger generations naturally push in this direction with curiosity and much more confidence.

> In practice: The Lovehoney Group’s global survey found that when learning about masturbation, the internet as a source of information (39%) plays as important a role as trying (41%) for young people aged 18 to 24. Asking the same question to people aged 35 and over, the majority only learned about self-love by trying it (53%) or by talking to friends and family (26%). Socks are adorned with vulva and clitoris displayed in purple on the city walls. Young people are much more interested in the other’s (whoever it is) happiness than in their own.

Sextavers. Yes, in 2023 sex has already taken a few steps into the metaverse. Sex toys are getting smarter: some offer connection via apps, others are equipped with a heating function or can automatically adapt vibration modes to music. In 2023, we should see the first news coming from the merging of digital and analogue, such as augmented reality, mixed reality, virtual reality and artificial intelligence.

> In practice: a pop-up shop has opened in Decentraland in the metaverse, to provide an anonymous place for people to explore sexual wellness products and content around sexuality. For two weeks, the Lovehoney pop-up store was open 24/7 and welcomed customers from all over the world.

What Women Really Think About When They Have Sex: Intimate and Powerful Confessions

Emotions and fantasies. Slow sex stems from all of the above. To test, increase desire, discover yourself together or alone, you must take your time. Slow sex is on the way. And the fantasies no longer remain all hidden in the back of the brain: we talk about it!

> In practice: the sex-positive dating app Feeld, which makes it easy to communicate sexual preferences and interests from the start. Bondage fans can find like-minded partners on FET.

Anal bomb. We talk much more openly about sex, but one topic is still a bit of a secret. It’s anal pleasure. A taboo that is being deconstructed little by little with the booming growth of sex toys for internal use by women and men. The male erogenous zone that is the prostate (long confined to the gay universe) is gaining mainstream interest. Professionals in the industry explain that reaching a prostate orgasm is a truly intense experience. The female pleasure doesn’t cut it there either. The secret here is to be in touch with oneself, in trust in the other and in the abandonment of achievements.

In practice: the group’s global survey shows that four out of five men had never heard of the prostate as an erogenous zone. However, 34% of the men surveyed are aware of it, but have never tried to stimulate it. In addition, the survey revealed that 35% of men have tried anal sex and love it.

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