when marketing comes before tech

The Metaverse is a futuristic technology in development, but also a very effective “buzzword” to sell you tacos and virtual Gucci bags. Discover the top 10 most ridiculous “metaverses”.

In 2021, Facebook became Meta and unveiled its new ambition: to create a real virtual world called the Metaverse. But by announcing this project, Mark Zuckerberg projected himself into the distant future.

And unfortunately in our consumer society, any news should be available immediately. marketing agencies, YouTube start-ups and influencers have long since lost the ability to plan for the long term.

As soon as the word “metaverse” was spoken, all the big companies in the world started doing it seize this term to make it the new “buzzword” to utilize in all sauces. The new milk cow to the last drop.

This is how the metaverse has invaded press releases, advertising campaigns and conference programs. Whileno concrete technology had been developedthe brands have already promised to drive us into an imaginary world of breathtaking realism.

Of course, this fashion effect did not last. Despite efforts to hide the pot of roses, consumers quickly realized that they were only being offered win…

The soufflé quickly subsided, but this episode shows just how ready marketers are we sell bladders for the lantern. Through this file you can relive the worst projects described as “metaverse” by their creators…

Carrefour and its job interviews in VR

By conducting job interviews in the metaverse, Carrefour hoped to give a futuristic imagee to the candidates and to the whole world. It would have been a stroke of strategic genius if the metaverse in question didn’t look like a failed PS1 game from 1996.

When you look at these pictures, you rather get the impression that Carrefour is completely corny and on the verge of bankruptcy. Not sure it makes you want to work there…

Albertsons and its pretzel shop

albertson metaverse

The metaverse offers endless possibilities. It would be possible to travel through time, to explore fictional worlds, to venture into abstract universes… but some prefer to start slowlylike the Albertsons supermarket chain.

The company has created a metaverse experience for ordering food from VR to the real world. An interesting idea, except that this virtual grocery store sells only pretzels, peanut butter and soda.

Miller Lite Virtual Brewery

The metaverse doesn’t really exist yet, but Miller Lite has already thought of the most important thing: beer. After all, your digital avatar also needs to be decompressed after a long day.

This RV bar serves cold beers, provided you have the majority of course. L’the advantage is that the pint is free.

Chipotle and its burrito rolling competition

Unknown in France, Chipotle Mexican Grill is an American restaurant chain specializing in tacos and other Mexican specialties. What is the relationship with digital technology? None.

This did not stop the company from launching a ” Burrito Rolling Contest » on the Roblox online platform for children’s games. According to the press release, “ Chipotle Burrito Builder on Roblox is a new simulation experience that challenges players to roll burritos in the Metaverse to earn Burrito Bucks, the brand’s experimental currency “.

The first 1,000 burrito rolls have earned enough Burrito Bucks to redeem them for actual burritos. Welcome to the future with three meat dishes and salsa sauce.

Applebee’s “Metaverse Monday”

applebee metaverse monday

Like the metaverse, NFTs have been among the buzzwords of recent years. Marketing people from Applebee’s, the American equivalent of Buffalo Grillso decided to mix the two.

The restaurant chain launched an NFT collection titled “Metaverse Monday”which, however, has not nothing to do with the metaverse or even with Monday. Don’t forget, as long as the geeky hamburger fans come running.

Taco Bell is having a wedding in the Metaverse

taco bell metaverse

Who never dreamed of get married in a Taco Bell, the American equivalent of O’Tacos? What could be more romantic than the smell of french fries? At least that’s what the Americans think: For several years, it’s actually possible to organize your wedding at the Taco Bell Cantina in Las Vegas.

However, that was only the beginning. As part of a competition, two lovebirds will have the opportunity to marry during one Mexican ceremony held in the “metaverse”

Gucci and its VR bags even more expensive than the real ones

That designer handbags and NFTs have things in common. In both cases, value is created by artificially produced scarcity.

So why not combine the two to sell virtual bags at an astronomical price ? That’s probably what Gucci executives were thinking to each other during a brainstorming session.

In 2022, the brand launched its “Gucci Town” on the Roblox platform. Within this space, visitors can purchase virtual handbags.

The “Gucci Dionysus Bag With Bee” was particularly sold for 350,000 Robux, the equivalent of over $3,000. By comparison, this model costs about $2000 in the real world…

McCormick’s House of Flavor Experience

Here’s another “metaverse” worthy of Second Life and the years 2003-2005. The American company McCormick, specializing in spices, has created a store in Decentraland: ” biggest current metaverse » with… 8000 users.

Visitors to “Smagens Hus” will be able to explore the brand’s different spicesdiscover Vietnamese dishes and even win connected items.

All of these ideas related to food in the metaverse would be great, assuming you have any ability to smell or taste in VR. However, this is definitely not the case at present.

Combine an uninspiring experience with a VR MMO that only interests a handful of weirdosand you get a good summary of what the metaverse is like right now.

Chase and the first bank of the Metaverse

It’s not just the marketing agencies that are rushing the new trendy technologies, but no, come on! Generally they are accompanied on their journey by the banks.

As early as 2022, Chase rushed to create the metaverse’s first bank in Decentraland. that the problem is that it is useless : this is only a virtual fair where you can consider the portrait of the CEO of the company, Jamie Dimon…

The EU gala of 400,000 euros

For governments and political institutions, new technologies can also be a good way to show that we are in the game, that we are modern and that we are “djeunz”.

At least that is what the EU Commission seems to have in mind with its Global Gateway project. This metaverse space cost more than 387,000 euros, but journalist Vincent Chadwick found only 6 people at the inauguration gala… what if we stopped creating metaverses for absolutely anything and everything ?

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