Tech companies race to fill consumers’ free time

This year, smart vehicles and devices are also taking center stage at the Las Vegas Electronics Show, the inevitable annual event for tech enthusiasts, which kicks off Thursday with its usual momentum after two editions marred by the Covid 19 pandemic.
Between January 5 and 8, the Consumer Electronics Show (CES) will be held over an area of ​​more than 18 hectares, in an event that should see a strong comeback for exhibitors and investors, after two previous editions marked by restrictions. related to the pandemic.
In 2021, the exhibition was held exclusively via the Internet, while the 2022 edition saw “large empty halls and the Las Vegas exhibition was only a shadow of what it was”, according to Avi Greengart, an analyst at Exponential.
Greengart expresses his delight at the possibility of “the return of the public, the difficulties of travel and meetings behind closed doors, which are all components of professional exposure”.
On the program this year, many vehicles (autonomous cars, electric boats and planes, agricultural machines connected to the Internet), inflatable tools with artificial intelligence, and a new category called “Web 3”, that is, the new generation of the Internet. , which includes the parallel world of the Metaverse.
Accenture software chief Kivan Yalowitz said the event “would be like a car show.”
The organizers announced that all stands were full in the Vesthallen, an area reserved for manufacturers and suppliers.
Kevan Yalowitz expects these companies to promote their software, saying: “We believe that by 2040 approximately 40% of vehicles on the road will have updateable infotainment operating systems. remotely”.
This development will pave the way for developers to “create experiences” for drivers and passengers as well as for users of digital services.
Thus, more vehicles will participate in the “battle for the consumer’s time”, which is one of the topics at the heart of the Las Vegas show in 2023, according to the analyst.
“We are witnessing some uneasiness among consumers faced with the abundance of services. A third of users of major streaming networks canceled at least one subscription in 2022, and this trend will continue,” he said, referring to a survey conducted by Accenture in ten countries.
Hence the need for different platforms and mobile apps to deliver more engaging experiences, especially in the world of Metaverse, which is struggling to impress with its features at the moment.
The Metaverse world, presented as the future of the Internet, is based on immersive experiences accessible privately through virtual or augmented reality technologies.
Metaverse was also featured prominently at last year’s Las Vegas Expo, shortly after Facebook announced its new strategy in this space and changed the parent company’s name to “Meta.”
A year later, the social media giant has invested tens of billions of dollars in digital headphones and headsets, spooking investors who see this path as unlimited room for attrition.
The Web3 category of the Las Vegas show will bring together companies specializing in this sector, as well as in “blockchain” technology and cryptocurrencies. Many engineers hope that a decentralized internet will one day emerge with these technologies.
But “there may be fewer cryptocurrency companies than expected because of what happened with FTX+,” says Carolina Milanesi of Creative Strategies.
The collapse of this cryptocurrency platform, which contributed to the generalization of digital currencies, and the arrest of its president, Sam Bankman-Fred, ended a dark year for the sector.

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