B2B Metaverse: companies, wait no longer!

Metaverse, and more specifically B2B Metaverse, represents the evolution of the Internet and social networks towards a new generation of tools that allow build a bridge between the physical and digital worlds. Thanks to virtual reality and artificial intelligence, it has become possible to create new innovative, highly interactive and immersive customer experiences. A transformation necessitated by the arrival of Generation Z in the world of work: born with the Internet, this generation has always integrated it into their lives, both to develop their knowledge and to sharpen their decisions.

B2B Metaverse, a key element of business development

This development towards a B2B Metaverse naturally opens the way for new business development tools and new sales channels. But it goes far beyond: optimization of customer experiences and data collectionit allowsimprove products and services and to give one better personalization. In addition, B2B Metaverse brings a more important “durability” factor physical exhibitions, travel and all other means hitherto used by companies to develop their business; an aspect that Generation Z, eager to green our world, is very sensitive to. The B2B Metaverse is therefore an important element for companies to develop and even survive in the future.

But what are the challenges of getting started in the B2B Metaverse? And where to start: joining an existing Metaverse? Create your own B2B Metaverse? Those two ?

The worst decision: do nothing!

Several hundred international corporations (HSBC, Carrefour, Adidas, Samsung, etc.) have already invested in Metavers by buying land in Sandbox or Decentraland games. Of course, these are B2C-oriented approaches, but it clearly demonstrates the growing appeal of the metaverse and how companies can benefit from it.

In the case of B2B companies, which essentially seek to interact with professionals and companies corresponding to their profile and their activity, it will rather be about the purchase of stands and places for present solutions and services, identify and collaborate with partners, organize events, training… in a Metaverse dedicated to professionals.

There are already a large number of them: Microsoftfor example, presents its B2B Metaverse as an extension of Teams; Activate XR, a specialist in virtual reality, opens its business campus for meetings and events, offering companies the opportunity to build their own MetaWorld; or even the Metaverse of mext, an all-in-one platform powered by artificial intelligence that allows companies to choose the most appropriate solution, from the simple stand to the creation of their own B2B Metaverse. And many other solutions are available on the market.

Get started carefully

It is therefore easy to have a first experience to discover how Metavers B2B works. A first step could be, for a few euros a month, to rent a customizable booth in a B2B metaverse and organize events and meetings there. A good way to get to know this universe: the conditions and resources required to present products or services there, the impact on your organization, the level of customization required and how to use it to collaborate with other companies… So many pieces of information that will make it possible to build a relevant strategy and establish its roadmap.

The first steps of the B2B Metaverse herald a wave that will soon overwhelm the market, just as the Internet did in the early 2000s. With it, new ways of interacting, finding partners and enjoying new experiences and engaging customer journeys emerge. Its development is extremely fast; companies must therefore take part in it as soon as possible, in order to learn about it and understand it. An inevitable decision not to be left behind and to maintain its competitiveness in the market: don’t miss the boat!

(photo credit: istock)

Article written by


Henene Maupas

Hanène Maupas is the CEO of MEXT, a pioneering French start-up and a major player in B2B metaverse technology. MEXT is the only player in the market that offers a …

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This text is published under the responsibility of the author. Its content does not in any way engage the editors of Les Echos Solutions.

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