#CES2023 I What can we learn from the Las Vegas show?

CES is back! : after a special 2022 edition due to the Omicron variant, which had led to the absence of many brands and reduced attendance (45,000 attendees), we returned to a normal CES, with large attendance, a number of exhibitors close to 2020 and many exchanges.

Several basic trends should be noted at the level of the show. First, B2B (business-to-business) is taking more and more space, the participant profile is changing, especially at Eureka Park, where there were many general managers, innovation and investors. Then the Las Vegas Convention Center, previously devoted almost exclusively to audio and video, has devoted an entire hall to mobility. He also gave a good place to Health, which was previously at the Venetian Expo.

CES 2023 showed a lot of innovations, it’s time to take stock, here’s my point of view.

The key figures

More than 3,200 companies from all over the world exhibited (2,300 last year), including more than 1,000 startups from more than 150 countries.

The show ended with a higher than expected attendance of 115,000 people (we were 45,000 last year and 170,000 in 2020) including 4,800 global media. More than 40,000 international participants came from more than 140 countries.

At the business sector level, they continue to grow with special emphasis this year on human security for all, mobility, digital health, sustainability and Web3 & Metaverse in the various halls of the show.

French representation

As usual, FrenchTech was there in numbers with 175 startups. However, France is no longer the second most present delegation at CES this year after the United States. South Korea and even Taiwan are ahead in the number of exhibitors.

In addition to the simple classic presentation of startups in a pavilion, I noticed that a Korean company had its own space to exhibit the startups it was in contact with (sort of like VivaTech), and Korean universities also presented startups or projects that resulted from their innovation programs. On the French side, CEA exhibited 4 great startups in health, energy and digital.

The French representation was of good quality with startups offering more “useful” solutions than previous years and they were better prepared. For his 10th participation, Business France brought 21 startups to CES 2023. These startups were selected from more than 160 candidates by a jury of 10 experts for their product innovation and their potential to develop their companies successfully in the American market and around the world. .

France was also present through the My Global Village platform, a collective intelligence platform that uses CES and other events to bring together French-speaking decision-makers from France, Switzerland, Belgium, Canada, Africa and this year from Germany, to accelerate business between startups and decision-makers (Corporate and investors).

This network platform offered different sharing formats:

  • pitches from more than 80 startups, who took turns presenting their innovative solutions in the verticals #smartcities, #retailtech, #edtech, #web3, etc.
  • thematic pathways (Health, Edtech, Retail, etc.) offered by expert curators

Mobility and sustainability, two big trends at the fair

Mobility stands out as a major trend at the fair. The hashtags #AutonomousVehicles, #SelfDrivingCar, #ReDefineMobility were among the most shared hashtags on Twitter.

New actors come to tickle the traditional actors. Thus, Sony and Honda presented the first prototype of the Afeela brand planned for 2026 in North America, a “rolling lounge” capable of entertaining its passengers through music, video and video games.

In addition to self-driving cars, CES now includes all mobility concepts, whether on land, in the air or at sea. Thus, the western hall dedicated to it exhibited equipment manufacturers, bicycles… and boats. Candela has unveiled its 8.5 meter C-8 electric hydrofoil outboard that can cruise for more than two hours at 20 knots or about 37 km/h.

Another big trend in this edition, Sustainability, driven by a wave of biodegradable technologies and sustainable and collaborative solutions. The interest in environmentally friendly innovations is felt, and we are slowly getting out of green washing, although there is still a long way to go. The major players have announced net zero emissions dates, but at the same time they continue to release incremental versions of existing products every year, which seems at odds with this discourse.

Nevertheless, we were able to observe many solutions related to the treatment of energy and water, such as Acwa, a pipe exploration robot that detects drinking water leaks or Gecko, a heat recovery unit that recovers waste water heat to heat the network’s feed water.

France well placed on health

Connected Health takes up a little more space at CES every year. The products are multiplying and France has, with Baracoda and Withings, two jewels of this industry. Known for their toothbrushes, scales, mirrors and other connected watches, the two French manufacturers each unveiled a urinalysis solution at CES, with two very different technological solutions.

Withings offers the U-Scan, a small box to place in the toilet that looks like a block of disinfectant to get information to monitor hydration, food and menstrual cycles.

Baracoda, on the other hand, has teamed up with Olive to also offer a 100% passive and non-invasive real-time urinalysis sensor that mounts on any toilet.
He particularly highlighted BHeart, the first health tracker with an unlimited battery. Embedded in the bracelet, BHeart uses patent-pending BMotion energy harvesting technology to fully recharge through movement, body heat and ambient light.

Even further, we may soon be able to make our own scanners. The iSyncWave headset sits on your head, performs a quick scan and reads the results. Developed by Korean company iMediSync, the headset performs an electroencephalogram (EEG) and uses artificial intelligence to predict potential risks for cognitive problems, including Alzheimer’s disease, in 10 minutes. Such a device could significantly reduce the financial cost of this type of examination and the time required to perform such diagnostic tests.

The device could also eventually be used one day to perform certain therapies for neurodegenerative diseases.

Metaverse made its real debut at CES

For the first time, CES had a dedicated Metaverse area on the show floor, showcasing cutting-edge sensory technology that created immersive and interactive digital worlds. A Web3 studio, produced by CoinDesk, was the focal point of the Web3, Metaverse and Blockchain area in LVCC’s North Hall. In this space we found the latest in virtual reality and augmented reality, as well as haptic technologies to feel its presence in the Metaverse. And maybe soon feel! The American company OVR thus presented a helmet containing a cartridge with eight main flavors that can be combined to create different flavors.

At Eureka Park, there was the Web3 Tokenization Village, which exhibited several web3 startups around blockchain and NFTs and their uses (wine club, ticketing, car maintenance, etc.) and offered 4 days of conference on the different components of Web3: cryptos, Metaverse, blockchain etc. Startup Ko Social Network took advantage of CES to achieve a world premiere by creating NFTs with 1 click from the live recording of a dancer’s stage performance on the pavilion stage, after 2 years of R&D.

Undoubtedly, next year will reveal even more disruptive innovations and use cases that will have matured.

No innovation wow this year?

According to several standby, foresight and innovation experts, CES 2023 would not have produced wow innovation. For my part, I find that although there was no wow consumer product like the BMW iX Flow that changed color last year, fantastic projects were presented at Eureka Park.

This is a very subjective assessment and without being exhaustive:

  • Neoplants (France) and its product Neo P1, a bioengineered ornamental plant designed to capture and metabolize benzene, toluene, xylene and formaldehyde continuously, autonomously and without energy input.
  • Scewo (Switzerland) which develops BRO, an electric wheelchair to help people with reduced mobility to climb stairs.
  • Watersight (Israel), whose solution based on spectroscopy technology and powered by AI offers a system for monitoring water flow and quality, anytime, anywhere.
  • Aqualines (France), maritime green mobility solution (half boat, half plane) at high speed to revolutionize the public and private transport sector around the world
  • Flying Whales (France), which is designing the largest airship in the world, which will be able to load and unload heavy cargo while hovering in areas inaccessible by road.
  • Mitsubishi Electric (Japan) and its logistics operations management platform, AnyMile, which will bring together airlines, drone manufacturers, drone operators and service providers to plan and manage cargo deliveries via drones.
  • GLOphotonics (France) and its PMCAC solution revolutionizing quantum technology by allowing the replacement of laboratory atomic clocks with a system of miniature size, opening the way for the portability of such devices!

This CES 2023 marked the return to normal with a desire to offer innovations that make sense, as claimed by the theme of the edition ” Technology for a better tomorrow Several technological innovations have shown how technology could benefit a better future, and this is a good signal.

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