Musk, Zuckerberg, Bezos scoffed at “3.0” tools

Mocked with GIFs, animated clips in video games and now via images generated by AI, Silicon Valley’s big bosses are the subject of caricatures embracing the new technologies.

Mixed with features of the fallen actor Kevin Spacey or the character of Jame Gumb, the psychopath Bufallo Billelon in The eyes of evil, Elon Musk has been the subject of a new kind of caricature for months. On behalf of the @hutzhoo, the new head of Twitter is regularly the source of inspiration for awkward images generated by Midjourney, which seem to emphasize the pathetic and dark nature of Elon Musk. But beyond criticism and pastiche, this new form of imagery emphasizes that tech executives have become more interesting targets than politicians, and that the formats of these caricatures follow the technical and media developments imposed by these large platforms. Another blow from the sprinkler water?

When Beeple shows the way

One of the first artists to exploit this “new-tech” caricature was Beeple. The latter has in recent years produced many images of Silicon Valley executives on the networks. Elon Musk is often depicted as a “giga Chad”, that is, an overpowered man in underpants who walks the Dogecoin dog or tames Twitter’s blue bird.

This ironic treatment also exists for a Jeff Bezos, represented as a rocket spermatozoon leaving space to fertilize space or a Mark Zuckerberg, sketched in the guise of a zombie or a robot. Most of these works are sold at exorbitant prices in the form of NFTs, bought by rather smug personalities like podcaster Joe Rogan. Which question the critical scope of Beeple.

Zuckerberg, the creepy robot

If Elon Musk has been a target since taking power at Twitter, another boss has also helped change the caricature formats. Mark Zuckerberg has gone from the image of a calculating nerd and a bit of a punk to the image of a robotic billionaire who mimics a human form. His appearance before the US Congress in 2018 during the Cambridge Analytica affair has a lot to do with it. The PDF, vibrant complexion and jerky movements, had inspired many memes as well as quite creative GIFs.

Mark Zuckerberg Smile GIF - Find & Share on GIPHY

This image of a synthetic man was reinforced with the announcement of the transformation of Facebook into Meta and the centering of his business towards the metaverse. From there, the caricatures will precisely borrow the codes of video games and virtual reality to make fun of “Zucky”. In November 2021, the YouTube channel Surreal Entertainment released a video titled Metaverse VR: Demo Experience where the boss of Meta acts as a psychopathic video game character out to kill you. Animated from a real video game engine, Zuckerberg is there in ragdoll format, a 3D model subject to certain physical rules that can be distorted to add comical and surreal effects.

This avatar representation will continue with the redirection of the interview given to CBS in early 2021, when Mark Zuckerberg presented the company’s possibilities in his metaverse.

Jeffrey Bezooooo

How not to end on the amazing song Bezos composed and interpreted by the American singer and comedian Bo Burnham? Thought about his Netflix show Inside, this short musical interlude sings the praises of the founder of Amazon beating his billionaire friends Mark Zuckerberg, Warren Buffet and Bill Gates to the ground before drinking their blood and having sex with their wives. Of course, this is not the first time that parody songs have been devised to make fun of important characters. The little subtlety lies in the way internet users have taken to the piece. Edited as “motivational” type music Eye of the Tiger, Bezos will generate covers showing people working out, or this delicious animated version, which coincidentally has 4.5 million views. As the song says: “YOU DID IT! »

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