We have to say it, we were bored to death in the Tech market in 2022. Smartphone manufacturers are freewheeling, PC manufacturers are aging, sound is slipping and the lack of innovation does not improve this feeling.
At the same time, brands have increased their prices under the guise of component shortages, the war in Ukraine and Covid. In short, it’s not really joy.
What do the Tech giants have planned for 2023? What will be the trends this year? As the CES fair opens its doors soon, we take stock the 6 big trends to follow in the Tech market in 2023.
After a year 2022 still monopolized by Samsung, the folding smartphone market should develop further in 2023. If the lack of components does not allow rapid democratization, new players will try the adventure.
OPPO has already shown its intentions during Inno Days at the end of 2022 by unveiling two new foldable smartphones: Find N2 and Find N2 Flip. The first will be a competitor to Samsung’s Z Fold4, the second to the Z Flip4.
Folding clamshell smartphones should also multiply by 2023. Consumers who have shied away from compact models could focus on these formats that better suit today’s needs.
Folding clamshell smartphones make it possible to combine the viewing comfort of a classic smartphone with the compactness (in the pocket or bag) of a compact smartphone.
Despite the arrival of new players, the market should still be limited to the premium segment, as the technologies used in these devices are still expensive.
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Another product that we would like to see become more democratic, but still very expensive: the electric car. In 2023, you won’t be done hearing about it.
It starts at the beginning of the year in France, when the state has changed the support mechanisms for the purchase of these cleaner vehicles. This reduces the organic bonus to 5,000 euros (compared to 6,000 euros in 2022). At the same time, a zero-interest loan is created under certain conditions.
Technical problems surrounding the electric car should be among the trending topics this year. In addition to new models, issues related to vehicle autonomy and charging infrastructure represent tomorrow’s challenges. So many topics that we will cover on Presse citron.
We talked about it a lot in 2022, and it will continue in 2023. Despite unseemly skepticism, the metaverse will still be part of the big trends in 2023.
But in 2022, several signals indicated that this new world was far from promising a bright future. Mark Zuckerberg, head of Meta (Facebook), paid the price. His company announced disastrous financial results, blamed on multi-billion investments in the metaverse.
Still, some optimists believe it. Thus, Facebook presented a new virtual reality helmet that allows better immersion. At CES in Las Vegas, other players should also unveil products, including HTC, which has refocused on this activity after its smartphone decline.
2023 should therefore be an important year for the future of the metaverse.
We’ve also heard a lot about it for years, but 2023 should be a defining year for artificial intelligence. In robots, software, online services or your smartphones, artificial intelligence has demonstrated enormous potential in 2022.
In 2023, progress should be even more impressive. We think e.g. on services like ChatGPT, which needed further improvement, or on specific software like the last one offered by Adobe, which allows correcting automatic voices when recording with parasitic noise.
Electric cars should also benefit from advances in artificial intelligence. And if the 100% autonomous car is not for now, manufacturers continue to expand this technology of the future.
AI is also robotics or advanced industrial applications that meet very specific needs. In short, you won’t be done hearing about it in 2023 either.
The end of the party in Europe
The Law on the Digital Market and the Law on Digital Services, voted in 2022, are two texts that aim to regulate the practices of tech and digital giants. From 2023, these two texts will be implemented, and for Google, Twitter, Apple and others, the party is over.
If they want to remain present on the old continent, these giants will have to comply with the new rules. Some of them are easy to set up. One thinks, for example, of respect for competition.
Others involve technical developments or even upheavals in the design and manufacturing process. Apple, for example, will have to abandon its Lightning port in favor of USB-C, chosen as the universal connector in Europe. If the Californian still has 2 years to comply, he must already plan the design of his future devices according to these rules.
Twitter, Facebook, Instagram or WhatsApp will also have to adapt. These European rules impose better moderation, greater respect for privacy and even interoperability between services. For example, you need to be able to send an iMessage to a user who has selected WhatsApp as their primary messaging service.
All these rules should therefore transform many of the digital tools that we use on a daily basis. There will be change.
Subscriptions to everything
It is a trend that has been observed for some years now, but it is expected to intensify this year. In 2023 more than ever, subscription will be king.
We see it, for example, in smartphone application stores. While most apps used to be paid once for life, most use the subscription model to be more profitable. This model, Adobe chose it a few years ago now, making its creative suite paid monthly instead of a one-time purchase.
The subscription must reach social networks. Twitter, for example, had to pay to access certain features. At least that is the wish of Elon Musk, the new head of the company.
Cars, online services, tools for professionals (accounting, invoicing, etc.) all take the subscription model. For consumers, it’s the risk of being drowned in formulas up to a staggering amount each month. So be careful.