For its 56th edition, the CES (Consumer Electronics Show) in Las Vegas is back from 5 to 8 January, after a half-hearted 2022 edition: last year the great mass of electronics had only welcomed 44,000 participants after a flurry of cancellations registered from large groups (Google, IBM, Intel, La Poste, Mercedes, BMW, General Motors or even Panasonic ) due to deterioration of sanitary conditions.
This year, nothing like it is on the horizon: big accounts and international media have responded, as well as global Tech startups, which have resumed their journeys. Result ? The American organizer of the show has already given up hope of seeing the 100,000 visitors again.
“ It is still not a so-called normal CES, which we saw at its peak in January 2020 with its 180,000 visitors, which could also be considered “too much”… But we have to go back to a very beautiful edition, since all the big names have given their chances. We will therefore not see empty stands this year “says Damien Cohen, Head of Communications for the Minalogic Digital Sector Competitiveness Cluster, responsible for the regional start-up support programme.
“We must not forget that there is no real alternative to a trade show like CES, with other events that may be aimed at certain markets, such as Gitex in Dubai, which is starting to make a name for itself, or even Vivatech in France .But overall, there are few similar general fairs that manage to attract both such a large number of visitors -without actually being open to the public-, but also big names in Tech such as Apple, NASA or the army…“Building Kate Margetts, Head of International Relations at Minalogic.
A regional delegation aims for records
Again this year, the regional delegation led by Minalogic and the Auvergne Rhône-Alpes region is also aiming for records: because if it has always been particularly present at the great electronic fair in Las Vegas, its participation may have fluctuated over the years. . ..but never gives up.
Last year, for example, the president of the region Laurent Wauquiez had even made it his hobby horse, choosing to be the only regional elected official who flew to CES in Las Vegas, in the middle of a health crisis, to bring the bedside of startups .
A year later, the energy context has turned the game and it is rather its vice-president of finance, Stéphanie Pernod, who takes the trip: with the ambition to once again hunt in packs and mark this event. the colors of the blue panels in Auvergne Rhône-Alpes. 36 startups will make up the regional delegation, ” be the largest French delegation says Damien Cohen.
Especially since France itself is not to be outdone: in several editions, France has made it a point of honor to promote French Tech among the first foreign delegations (with almost 200 exhibitors) of this great American show, where it is said that business is is done everywhere: in the stands, but also in the suites and the business evenings that mark this four-day event, from the beginning to the end of the night.
The visibility promised on the Las Vegas stage already seems to be well underway: of the 36 regional startups, 17 have already been selected to participate in CES Unveiled, a selective event held on Tuesday, January 3, with 2,000 international media. Nine of them (including BeFC from Isère and its ecological battery made of paper and enzymes or Meropy, which has created a robot to rationalize agricultural methods for farmers) also travel to collect an Innovation Award, which highlights the most promising innovations of the show : “a new record for the 20 innovation awards presented this year”, recalls Damien Cohen.
“Tech for good” as a new common thread
While CES 2023 will again this year be driven by applications related to consumer electronics and the automotive market, which historically occupy a prominent place, the theme of “Tech for good” associated with the boom of the metaverse should also gain weight this year.
“The organization wanted to focus by creating a new dedicated category which ultimately brings together all the technologies that are likely to improve the human condition, be it in renewable energy, lower consumption, health or the health of people in a broad sense , even going as far as cyber security”, Damien Cohen translates.
For the first time, we should therefore see much more massively, in the aisles of the show, solutions dedicated to energy autonomy, and in particular new generations of solar panels, batteries, biodegradable cells, etc.
Regional start-ups intend to seize it: because with an Auralpine delegation particularly specialized in the fields of energy, health and IOT, this CES could give them the opportunity to attract the eyes of large accounts by searching for lower consumption solutions and environmental impact.
“It is certain that we within the delegation have solutions such as those from BeFC (organic paper-based battery) or Dracula Technologies (photovoltaic modules for IoT) which could make noise this year, with big accounts already wanting to do business with them. Or safety-related technologies such as Safee, which acts as a new personal bodyguard by quickly triggering an alarm and calling the emergency services, as well as Matvisio (developing a posture management tool to prevent musculoskeletal risks, ed. note) or Admir (which opens a new path in cancer diagnosis with a reagent-free analysis approach, editor’s note) Damien Cohen reports.
“Today, investors are now looking for solutions that do not harm the environment and that can enable them to reduce the impact of their own products. And this can go through very technological solutions such as Dolphin Integration, which helps to reduce the footprint of electronic chips by offering very low power systems”, notes Kate Margett.
The tradition of previews
While the Tech ecosystem often makes it a point of honor to keep its big announcements for CES, Auralpine startups should also play in this new edition by providing a few previews.
This is e.g. the case of Symbio, the Michelin-Faurecia joint venture, which should particularly take advantage of its presence on a stand at the LVCC (Las Vegas Convention Center) to present the prototype of the second generation of its fuel cell. Under development, the new version of StackPack (NG2) aims to achieve “ a reference net power of 130kW to 160kW, necessary for the most demanding applications such as SUVs, pick-ups and heavy trucks. »
Symbio specifies that these first systems will be able to be shipped and tested by its customers in the first half of 2024, while the start of series production is planned for the end of 2026.
Another bet, another nugget: Isère Inocel, founded by explorer Mike Horn together with the former director of Akka Technologies, Mauro Ricci, will bring with him for the first time its fuel cell prototype, intended for heavy mobility and storage, to present it to the international media, CES Unveiled, i.a. And this despite its size, as its 700-cell module weighs 100 kg for a volume of 110 liters, for systems from 300 kW up to 3 megawatts. Inocel aims to enter the market in 2023 with pre-series, then in 2024 at industrial scale.
Having already industrialized the first four generations of its neuromorphic and bio-inspired sensor and raising 50 million in Series C at the end of 2022, another Isérois, Prophesee, has meanwhile chosen to rent, not a booth, but a suite, in the heart of one of the most prestigious hotels at the fair, the Venetian, to meet a hundred potential prospects… And to present them with three technologies, each targeting a key market: a new sensor prototype developed in collaboration with The Sony group and intended to improve the image for the world of mobile phones, another sensor intended for the immersive experience of gamers in augmented reality, as well as a sensor to detect presence in a room for the IOT sector, co-developed with the American Brainchip.
“ This will be the first time we show these protesters publicly, some of whom will also be subject to confidentiality clauses. “, slips to La Tribune Luca Verre, CEO and co-founder of Prophesee, which today has 110 employees and three locations (Grenoble, Paris and Shanghai).
Finally, the Rhone-based Proovstation, which has already participated in four previous editions of CES, is also back this year to present two prototypes of its intelligent gate: one intended for the management and sale of dedicated used vehicles for private individuals, and which is already subject of an implementation agreement within the Carrefour distribution network in France (with 5 locations already installed and around 30 planned from 2023).
And the second, which was developed in collaboration with the Michelin group, and which consists of offering an intelligent measuring station for tires for the professional car market. “ This is an offer dedicated to professionals who, until now, have not necessarily had the time or the technological tools at their disposal to carry out the wear check of the four tires and the evaluation of the geometry needs. confirms to La Tribune Cédric BernardCEO of ProovStation.
Having already marketed 130 copies of this station in 13 countries, it now hopes to conquer the American market in particular, which will thus enable it to double its potential market, by targeting both car maintenance, repair and distribution centers.
The dice are cast, see you in a few months to see who will be the first winners of this 2023 edition, who will manage to bring their innovations to the general public.
These gems that are part of the regional delegation of CES 2023:
-Rhône: Airxom, Artifeel, Deebee, Face Alive, Matvisio, Miraxess, Proovstation, Senzu, Superwyze, Visual Behavior, Witekio
-Isère: beFC, Dolphin integration, Meropy, Orioma, Proes
– Dream: Social Dream, Dracula Technologies
-Puy-de-Dome: Perfect memory, Seve’Up
And outside the regional pavilion (CEA etc.):
-Isère: Admir, Earsquared, Greenwaves, Inject Power, Inocel, Prophesee, ST
-Rhone: Y brush
– Haute-Savoie: Moonbikes
-Loire: Travel assistant