While the term “metaverse” is on everyone’s lips, a French company is working to create the “YouTube of the metaverse.” VRrOOm currently specializes in the production, recording and multi-platform distribution of virtual reality shows, and is working on its own platform to centralize these different contents. For spectators, but also creators.
What is the project?
In short: the YouTube of the metaverse. Long version: a content platform for the metaverse where users can both watch videos and make them. Oriented towards events and culture, VRrOOm offers immersive recordings for hybrid broadcasts of cultural and sports events, festivals, exhibitions, etc.
The launch of the platform is planned for December 2022, but VRrOOm has existed and been developing in the industry since 2016. Its teams have already conducted several experiments to prove their concept. Since 2021 they have broadcast the Venice Biennale, the two editions of the South by Southwest festival, the 2022 edition of Roland Garros and several DJ sets by DJ M1n0t0r. They also developed the 2021 digital Telethon.
In December 2021, the company achieved a real tour de force: the broadcast of Jean-Michel Jarre’s virtual concert on New Year’s Eve – the show, staged in a 3D reproduction of Notre Dame Cathedral, was viewed more than 75 million times, live and in replay , from VR headsets, on virtual platforms and in classic streaming. A world record, much more than Travis Scott’s concert in Fortnite, a reference for virtual events, which had gathered more than 12 million spectators.
Accustomed to monumental shows – before the turn of the millennium he had given a gigantic show at the foot of the Giza pyramid – Jean Michel Jarre once again asked VRrOOm for his show Oxymoronin 2022.
How could that be revolutionary?
The metaverse market could be around $800 billion by 2024, Bloomberg Business predicts. The live event industry alone could represent $200 billion, the US Bureau of Analysis suggests.
For producers and organizers of events, such a platform could represent a new way to interact with their spectators, to experiment, to maintain interactions with the community between two physical events. And even, since it’s the end of the war, a new revenue opportunity.
Like YouTube before it, VRrOOm could allow Web3 users to take over web tools and influence its direction. But by adding a truly decentralized brick, in line with the promise of Web3. A quick reminder: With Web 2.0, Internet users have acquired a taste for being creators as well as consumers. Web3 promises to accelerate this trend. So far, creative platforms have been inspired more by the aesthetic universe and codes of video games. VRrOOm offers another medium of expression.
Like all successful technologies, VRrOOm could mostly go its own way. When it started, YouTube was intended to be a video dating service. The platform was finally adopted as a more general service where anonymous creators uploaded their videos to be accessed everywhere before becoming more professional and supportive creators.
Many professions and skills come into play when it comes to producing an immersive show. Jean-Michel Jarre’s New Year’s Eve concert, for example, took place on VRChat, a popular and stable social VR platform. To create designs for the platform, it is possible to use Unity, a game engine known to developers, says one of those who participated in building the experience on his blog. To summarize the process, it was necessary to purchase a model of Notre Dame before simplifying it.
But that’s not all, as some developers were dedicated to 3D animations, others to lighting, others to 2D projection or to the creation of Jean-Michel Jarre’s avatar. To make the show accessible to everyone, in addition to VR, VRrOOm has also created a virtual camera system that allows shooting with different viewing angles (drones, etc.) and on-the-fly editing for live broadcast. real time on traditional social media networks, TV channels etc.
The produced and recorded shows and events are currently available through various platforms. By the end of 2022, VRrOOm wants to create its own platform to centralize content – the famous Metaverse YouTube. For this, the company launched a fundraiser of 20 million euros in June, after a first of 1.5 million euros in May 2021.
For whom ?
The interest of the platform project carried out by VrOOm is that it is aimed at a wide audience: those interested in cultural or sports events. Another potential target, the events, sports and entertainment industry, has every interest in the emergence of a player like this. Before, creators and creators might be able to adapt technology to uses not yet imagined…