We are witnessing the beginning of the Metaverse, but it is already subject to large-scale capital inflows that do not necessarily represent the reality of the sector. With an estimate of a market representing 5,000 billion euros in 2030, several actors are interested in the possibility of a future virtual world in 3D – and this despite the current reluctance of a majority of people. . Here are 4 giants who have already made it their hobby horse for years to come.
If the project of a 3D digital environment was only a movie script a few years ago, since Facebook renamed itself Meta, the project has become more tangible. In fact, nearly a year ago, the group proudly displayed its ambitions for the metaverse through a name change.
With this ambitious approach, Meta wants to become a forerunner of the metaverse. A not insignificant measure when you know that the social network has three billion users in total.
There are several approaches around the famous metaverse. Specifically, Meta wants to develop this world from an angle of social interactions. The goal of Meta is thus to create a 3D internet, boosted with virtual reality. With the acquisition of the VR headset company Oculus, the guideline seems to have been found.
“You can think of the metaverse as an Internet incarnate, where you don’t just see content, you’re there… It’s a new phase of interconnected virtual experiences using technologies like virtual reality and augmented reality,” explains Mark Zuckerberg.
In this digital world, people can meet and exchange. Horizon World, Meta’s metaverse already offers several activities in virtual reality. In these it is possible to work, play or even chat in a 3D VR room.
However, despite the many possible interactions, the metaverse is often the target of criticism regarding the graphics…
Nvidia’s mission is to make the metaverse a little more realistic to convince more users. Well, who better than a company that specializes in graphics hardware to give the virtual world the realism it needs?
Through these graphics cards, the company could be the ideal candidate to provide the computing power needed to generate a large realistic virtual world – which forms the main argument around a future metaverse.
In this logic, Nvidia has already seized the opportunity of the metaverse via several initiatives.
With its Nvidia Omniverse graphics collaboration platform, the company has launched a host of innovative new tools aimed at aiding the development of immersive 3D spaces. These programs, intended for creators and developers, will especially make it possible to make the digital world more realistic.
In this Omniverse set, there are tools to meet the expectations of metaverse users, namely the quality of avatars and their interactions. According to Nvidia, developers with its tools will offer users the opportunity to create true “precise digital twins”. Specifically, the kit allows developing an immersive experience by improving the animation of faces during social interactions in the metaverse. Thus, users will be able to reflect their feelings as faithfully as possible through their avatar in the virtual world.
Furthermore, the company is close to other metaverse giants. In particular, Nvidia lent hardware to Meta’s supercomputer: the Research SuperCluster (RSC). In this sense, it seems not unlikely that a synergy will be exploited regarding a future metaverse.
When talking about the metaverse, it’s hard not to mention the case of Epic Games. With its battle royal Fortnite, the publisher has been able to create more immersive experiences, especially through virtual concerts. It is therefore certain that Epic Games will not remain on the sidelines in the development of a metaverse.
First, the video game giant regularly invests in the sector. Earlier this year, Epic Games raised $2 billion from big names to fund the development of a future metaverse. Recently, the company also participated in the fundraising of Hadean, a London start-up specializing in metaverse infrastructures.
Furthermore, Tim Sweeney has never hidden his ambitions around the metaverse. Last August, the head of Epic Games expressed his desire to establish a common platform for brands. The CEO’s vision speaks of a metaverse that breaks free from the monopoly – ubiquitous on the web2.
Therefore, Epic Games could participate in the development of an ecosystem that allows all developers to create a virtual world according to their rules. This idea of a “metaverse of metaverses” would in theory allow for gateways between digital worlds as well as interoperability of elements.
The company founded by Bill Gates reveals a more technical ambition about the metaverse. The solution proposed by Microsoft mixes reality and the virtual to provide tools for businesses. In other words, Microsoft’s metaverse allows industrial companies to increase their efficiency in production or repair chains.
To do this, the computing giant relies on augmented reality embedded in HoloLens helmets – Microsoft’s VR helmets. For example, this type of functionality allows employees to be guided virtually without having to leave a product’s assembly line.
The project is at a more than advanced stage, as Kawasaki is one of the customers of “Industrial Metaverse”. Holosen’s augmented reality headsets provide additional tools for employees when assembling robots. Companies like Heinz and Boeing also use Microsoft’s industrial metaverse.
The Metaverse project represents a colossal construction site. Despite the giants working on it, not all its aspects can be handled by a single entity. As a result, these four giants are part of a collective of several companies working to develop standards for the future metaverse. The organization is called the Open Standards Forum and aims for a global agreement on the future metaverse. Among this alliance there are several giants such as Nvidia, Meta (Facebook), Microsoft, Epic Games or Adobe.