The PMU company saddles up the metaverse

During a conference on the metaverse, the innovation director of the company Pari Mutuel Urbain (PMU) announced the upcoming launch of a collection of NFTs. Backed by real horses, these NFTs will be useful in a video game-like metaverse.

PMU soon in the metaverse

During a roundtable discussion on the topic of metaverses, Constantin Garreau, the director of innovation by the company Pari Mutuel Urbain (PMU)announced the future release of a collection of horse-themed non-fungible tokens (NFTs).

Available within a few weeks, these horse-like NFTs will be backed by real racehorses. As a result, their actual performance will affect the virtual qualities of the NFTs.

In other words, the function of these NFTs is not just aesthetic. Horses will be usable in a video game-like metaverse. For this reason, PMU seeks to collaborate with game companies to create a real game, as Constantin Garreau points out:

” [Il faut] think about the game also becoming a container, and no longer just a content where brands have to bring something to life for their customers”

PMU’s ambition is therefore to create a new entertainment service in a rather playful form to attract new customers. In this context, this game could act as Sales channel to attract new customers.

👉 To go further – Metaverse: understand these virtual worlds based on blockchain and NFTs

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A diversification of PMU on the way?

Last August, CEO of PMU Emmanuelle Malecaze-Doublet was already studying the possibility of a future horse racing game in the metaverse. According to her successful companies in Web3 are those that connect objects from the virtual world to the physical world :

“We have been working on new games for months. These include NFT, Metaverse and Web3. […] I will meet in a few months to talk about games where, for example, you can win when you have a racehorse avatar (NFT), depending on the arrival of real races. »

This diversification of PMU services, from sports betting to video games, will have significant economic consequences on the company’s income.

But to be successful in its efforts, the company must understand how to create a stable financial model. generates regular revenue in the gaming sectoras Constantin Garreau points out:

“We need to think about how to transform this into a sustainable business model. Very quickly, if we are able to apply an economy in the video game, it can very quickly generate several tens, even hundreds of millions of euros in revenue .So [cela peut] become something that has a real impact and allows you to move from this stage of betting to something that is fundamentally a game.”

With its future game, PMU is therefore trying to hold its own against many economic players who are trying to find a place in the world of the metaverse. But for now we have to be patient : no official date has been confirmed by the company.

👉 Also in the news – Fiat rolls out its first car showroom in the metaverse

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Source: Digital Alliance Forum, JDG

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