Fiat inserts its first car showroom into the metaverse

The Fiat company, through its parent company Stellantis, has just deployed a metaverse dedicated to its vehicles. More than a simple three-dimensional exhibition, the Italian manufacturer wants to promote its models through an immersive virtual experience.

Fiat inserts its first store into the metaverse

The Stellantis group, parent company of the car company Fiat, just rolled out its first store experience in the metaverse.

The Italian manufacturer wants to dedicate its virtual space to the exhibition of its various car models to offer a new experience to its customers.

Developed in collaboration with Touchcast and Microsoftthis location allows customers to observe the interior and exterior of the cars on display in three dimensions from their homes.

Besides, they can change the color of the vehicle, vary the interior styles or obtain technical information.

Moreover, the presence of a virtual advisorconnected to a real person, allows customers to ask their questions while improving the commercial effectiveness of this experience.

Fiat’s virtual showroom, with display model and advisor

This metaverse is primarily intended as a sales room, the latter must be accessible to as many people as possible with our everyday technologies. Consequently, no VR hardware or specialized devices required to participate in the experiment.

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Maintaining human relationships through digital

Whereas the metaverse gradually intrudes within the various fields of activity, the applications developed in this sector are still in their infancy.

But for Olivier François, CEO of Fiat and head of marketing for Stellantis, the metaverse is an effective alternative for creating a first contact between the customer, the product and the brand.

Moreover, the advisor’s presence in the virtual space is essential to guide customers through the experience, adapt the products to their needs and thus achieve a higher conversion rate, as Oliver François points out:

“In short, it’s our way of personalizing our customers’ experience through interaction with a person, which aligns with our social mission to meet people’s current needs for a better life. »

However, this metaverse is not intended to replace traders: the customer’s virtual experience is supplemented by a physical agreement at a dealer to physically test the vehicle.

👉 Also in the news – Metaverse: EU organizes a gala for €387,000… Which gathers 5 people

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Source: Stellantis

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