Why Join the Chinese Business Club?, Business Development

Among the many clubs interested in Sino-French relations are Chinese Business Club, created in 2012 by Harold Parisot, a specialist in high-end real estate, is a benchmark. Every year, the approximately one hundred member companies renew their membership with 95%, set at 9,005 euros. From luxury to tourism, via agri-food, pharmaceutical products or aviation, all sectors of activity are represented. Long-standing members – ClubMed, Dassault Aviation, Richemont – participate in the ten lunches organized each year around a guest of honor known to the Chinese: Sophie Marceau, Nicolas Sarkozy, Emmanuel Macron, then Minister of Economy, Carlos Ghosn, Jean-Yves Le Drian, Isabelle Huppert or Guillaume Pepy, number 1 in SNCF. Focus on the motivations of the members of this club who describe themselves as “a lobby and business matching platform”.

Facilitate partnerships

According to Harold Parisot, while the prestigious setting and friendly atmosphere add to its appeal, Chinese and French companies come here above all for ” to do business “. ” The French are surprised by the direct approach of the Chinese », states the founder. Around the table, investors, ambassadors, politicians, business leaders and journalists exchange their business cards. The lunches have even become a can’t-miss deal for Chinese companies looking for tricolor relations, who block their date at least two months in advance. Among them is especially China Exim Bank, Huawei, Lenovo, China Construction Bank, UnionPay or even Alibaba.

Develop projects

Guillaume de Roquefeuil, President of EuroPass – a company that provides digital and mobile payment solutions to organizations that receive Chinese tourist customers – has been a member of the club for two and a half years. Always present at the lunches, he comes there to develop projects and encourage potential clients with ” a real return on investment approach “. For him, there is no doubt that if his business is growing today, it is partly thanks to the club: “ We have found distributors, made commercial proposals and built about ten projects, especially with China Telecom, Clarins or even Lagardère. For example, our relationship with Printemps stores led to a partnership that allowed us to offer discount coupons to our Chinese customers. «, he confides.

Perform commercial actions

Looking for investors, banks and tour operators, lThe Christofle group, which has subsidiaries in China, established relationships with Chinese entities, which it then welcomed into its premises. ” Thanks to the relaxation that prevails there, we are brought to see each other again, which facilitates the creation of partnerships and commercial exchanges. explains the group’s global retail director, Elodie Leprince-Ringuet.

Communicate better

While some contacts are hard to reach in normal times, these lunches provide a unique opportunity to meet them and create lasting bonds. Regular participation in these events allows Guillaume de Roquefeuil to gain credibility and be attractive: ” Now everyone knows Europass! »

Facilitating the first steps in China

These meetings also provide an opportunity to get to know Chinese culture better. ” The many Chinese journalists present in the club give French members the opportunity to gain a foothold in China. They write articles in Mandarin, which they then forward on Chinese social networks such as WeChat ” says Harold Parisot. For the Christofle group, these lunches are ” a real introduction to China, which facilitated the implementation of actions in stores », confirms Elodie Leprince-Ringuet, who considers the exercise as « very productive in relation to the time spent “.

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