An original and unique corporate event: that is what PortAventura Business & Events promises. What’s more, under the omnipresent Mediterranean sun. Only one hour from Barcelona, the place is clearly one of the most important leisure destinations in Europe and in the world, guaranteeing experiences and strong emotions with its theme parks PortAventura Park and Ferrari Land and its shows, hotels and restaurants. So many activities are available in a personal way during seminars and incentives or major events.
Because PortAventura World, in addition to its fun vocation, also and above all a high place for professional meetings with its “all in one” concept that combines business and entertainment. In 2022 alone, PortAventura Business & Events, its events division, will have hosted almost 250 corporate events from all types of sectors, whether it is medicine and health, consulting and banking or consumer goods. . Among the major events organized this year at PortAventura, in particular the national assembly of the Spanish institution ONCE or a convention of the AZTEC Group. To celebrate his 21ste jubilee, this Luxembourg player in corporate services and alternative investment funds, has indeed chosen this festive venue to gather its 1,200 employees from around the world.
While 53% of the events organized by the resort are domestic, 47% come from abroad, particularly France and the UK, two of PortAventura Business & Events’ main markets. And to seduce the organizers, the events department has a team of professionals who are masters of large events, especially in coordinating operations. A challenge considering the many areas of the resort.
To carry out the organization of events, PortAventura Business & Events can also count on excellent infrastructures. Its congress center now offers an area of 20,000 m2 and 24 multifunctional rooms. In terms of accommodation, the park includes a 5* hotel and five 4* establishments for a total of 2,350 rooms.
To increase its accommodation capacity, PortAventura has recently expanded the Colorado Creek hotel (4*), while incorporating a new space, the LaLiga TwentyNines restaurant. With a capacity of more than 250 people in cocktail format, this sports bar is 1,000 m2 is intended for all types of events with its outdoor terrace, tribune and eSports area.
PortAventura Convention Center recently hosted the finals of the League of Legends Iberian Cup at its Alexandria venue, a competition that brings together professionals and video game enthusiasts, watched by nearly 200,000 viewers via Twitch. Another original event that has seen its reach maximized by a parallel rebroadcast from the Twitch channels, and this in seven countries: the Balloon World Cup, the world championship of balloons. Although nearly 1,000 people were able to attend live from the convention center, the event recorded a high live audience of more than 3 million views!
But what will shape the sector’s future is also its involvement in environmental responsibility. And in this regard, the resort is a very good student working to achieve the Sustainable Development Goals (SDGs) defined by the United Nations. PortAventura Business & Events can also be proud of internationally recognized environmental marks such as the ISO 14001 standard, the European EMAS certificate or the Environmental Quality Guarantee Distinction.
One of the key elements of the PortAventura events department is also the implementation of a responsible management model for events that increasingly respects the environment. In this context, PortAventura Business & Events intends to facilitate the reuse and optimization of materials, selects local products as a priority and offers companies the opportunity to offset the carbon footprint of their event.