weddings in the metaverse

For some couples, the happiest day of their lives cannot take place in “real life”. They decide to organize their wedding ceremony virtually. Why choose to say “yes” in the metaverse? What are these ceremonies like?

The Metaverse presents itself as a new means of organizing events: professional meetings, fairs, concerts … and weddings. If some couples put forward an innovative concept with many advantages, virtual ceremonies have actually been around for a long time and are still very divisive.

Wedding at Hogwarts and invitations in NFT

In recent months, the metaverse has often been in the news, both for the interest companies have in it and for its potential as a social network in the coming years. It is therefore no wonder that the first marriage on a metaverse platform has gone viral. Dinesh Sivakumar Padmavathi and Janaganandhini Ramaswamy, who live in India, decided to hold a reception in the metaverse mainly because of the Covid-19 pandemic, which forced weddings to be limited to 100 people. They did a small ceremony in the real world with their loved ones, but also a virtual reception with more than 2,000 people. The metaverse is also an opportunity to let loose on the decoration: the bride and groom have decided to celebrate at Hogwarts, the famous wizarding school in Harry Potter.

In a previous article I talked about using the metaverse to resurrect dead people. It is also discussed here: “My stepfather died last April.explained the groom to CNN. So I made a 3D avatar that looks like him to bless me and my fiancé. This is something we can only do in the metaverse. »

However, these weddings in the metaverse aren’t just happening to get around Covid-19 restrictions or to create a deceased loved one. Footballer Kevin-Prince Boateng married model Valentina Fradegrada this month and held a ceremony in the metaverse to “do something special for Valentina, something no one has done before”. For this, a very special place was needed: the Moon. In addition, a limited number of fans could get invitations in the NFT for $50, money that will be donated to the foundation created by his wife.

Dinesh Sivakumar Padmavathi and Janaganandhini Ramaswamy created avatars of themselves for their in-universe wedding ceremony Harry Potter.

Virtual ceremonies, a concept that is not new

When New York Times wrote an article about marriages in the metaverse, criticism was quick to multiply. In fact, weddings in a virtual world are nothing new. Video game enthusiasts have been making marriage proposals and ceremonies in their favorite games for over a decade, especially when it comes to MMORPGs (massively multiplayer online role-playing games) such as World of Warcraft. In 2020, several couples also turned to the flagship containment game: Animal Crossing New Horizons.

This trend of weddings in video games is so widespread that a license decided to explore this vein: Final Fantasy XIV. This famous role-playing game has offered a special mission since 2014 called “Eternal Bond”, where the couple can invite up to 80 people to a virtual chapel and get special items, including wedding rings, that allow them to teleport to Earth at any time to be loved.

But what is the difference with weddings in the metaverse? The first difference is simply that Covid-19 has been there and trivialized remote work, aperitifs on Zoom and other remote events. The second is that organizing a wedding in a video game is labeled as “geek” or even immature since it is a gaming environment. The metaverse, on the other hand, is positioned as a social network more like the adult world in its function. The graphics may be boring and less beautiful, but they make the event feel more “normal” and mature.

A preview of the “Eternal Bond” mission Final Fantasy XIVwhich obviously refers to marriage.

With new technologies, wedding films are evolving

For virtual reality-loving couples who want to celebrate their wedding in a more classic way, there is a solution: wedding movies to watch with a virtual reality headset. Several companies, including in France, have specialized videographers to film key moments like a speech or the first dance and send it all to the bride and groom with a virtual reality headset. If immersion is an important advantage, there is still a disadvantage: the fact that one cannot experience it live.

Here, too, it is with the limitations linked to the Covid-19 pandemic that applications have developed and solutions have been found. Wedding photographers and videographers are increasingly offering to broadcast the event live via a private link to send to their loved ones. A way to stuff yourself with petits fours and make the caterpillar in real life while sharing this moment with those who couldn’t come.

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