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Master in Sales and Business Development in detail

Presentation and objectives for a Master in Sales and Business Development

A master’s in sales and business development trains operational managers whose mission will be business development in companies.

This education offers teaching in marketing, business strategy, sales techniques, management, etc.

This knowledge enables future graduates to successfully expand their business into new markets and develop products that meet customer needs.

This course runs over two years and gives a bac+5 diploma. It can be done initially, intermittently or continuously, in business and management schools, in universities and IAEs.

HAVE the end of this type of championyou are able to:

  • Identify and analyze expectations and needs of prospects and customers,
  • Manage the implementation of a marketing strategy and a commercial policy within the commercial networks,
  • Take responsibility for customer relations and operational marketing,
  • Negotiate and manage key accounts
  • Develop sales to new markets,
  • Dealing with the challenges of selling on multiple channels,
  • Contribute to the company’s transversal processes in a “global marketing” approach,
  • Animate a sales network and measure sales results…

How to choose a master’s in sales and business development?

Master Sales is a widespread education that you can follow in different ways: introductory, distance or alternating. You have the opportunity to pursue these studies in different types of institutions: at a business school, at the university, in an IAE (Institute of Business Administration) or even within a CFA (Training Center for Apprentices).

From a financial point of view, studying at a university or IAE is much more accessible than at a business school. In the former, you actually only pay registration fees, whereas tuition fees in private schools can amount to €10,000 per year, or even more if you apply to a prestigious institution. If your choice is towards this type of establishment, it is of course possible to take out a student loan. It is also conceivable to apply for a scholarship if your situation allows it and if the company is eligible.

The Master in Sales and Business Development can have an orientation more or less focused on negotiation, commercial technique or management, here are some examples of education:

  • Master’s degree in Sales and Commercial Management.
  • Master’s degree in commercial strategy and negotiation policy.
  • Master of Science Business Development and Key Account Customers.
  • Master in Business Engineering.
  • Master in business development, negotiation and strategic sales.

To help you choose the program that best suits you, we provide you with an online orientation service. Do not hesitate to visit the school, to exchange with the students and the speakers, to inform you about the partner companies and the businesses.

Recognition of a master’s in sales and business development

The Master in Sales and Business Development, like most masters, is a diploma that is recognized and targeted by the state, giving the Bac +5 grade. Nevertheless, it is a widely used degree and some schools may offer an unaccredited diploma. To ensure its recognition, do not hesitate to inquire with the National Register of Professional Certifications or directly on the government website.

ECTS (European Credit Transfer System) is a system that allows the recognition of diplomas to facilitate the pursuit of studies abroad. The number of points for a candidate is 120.

Some CGE member schools also award the master’s degree approved by the state.

International dimension of a master’s in sales and business development

In the midst of economic globalization, companies are increasingly expanding into foreign markets. International growth is a priority for more than 80% of companies. In sales and business development studies, you will take courses in global economics, strategy, foreign languages ​​and international trade and marketing.

Some programs are taught exclusively in English, and a large number of institutions provide for international mobility: studies or seminars to be completed abroad.

Institutions in Europe or around the world offer a master’s degree in sales and business development, so you have the opportunity to complete part or all of your studies abroad. Do not hesitate to contact these institutions for all information regarding costs and opportunities for funding or scholarships.

Want to find the best school to prepare you for a master’s degree?

  • Discover and compare the schools near you that prepare for a master’s degree,
  • Receive one detailed presentation of the schools that offer the master you are looking for (management, finance, marketing, communication, …),
  • Receive invitations at the open days, the registration procedures, registration documents…

Guidance service

Program and pace for a Master in Sales and Business Development

Teaching in Master Sales and Business Development

The training for a Master in Sales and Business Development takes place over two years (Master 1 and Master 2). It ends with one internship in a company of at least six months and by writing a dissertation.

The first year focuses on acquiring and consolidating the fundamentals of management and marketing.

The second year aims to prepare you to become a business leader by mastering the commercial strategies and operational marketing of a business in the digital age.

Here are examples of subjects taught in the first year of this type of Master:

  • BtoB, BtoC negotiation,
  • Organization and commercial performance,
  • Management of distribution networks,
  • international marketing,
  • Multi-channel and e-commerce distribution strategy,
  • Strategy and negotiation of business partners,
  • Business Project Management,
  • Creation of websites and e-commerce,
  • Natural and paid referral strategy,
  • Mobile Marketing…

IN second yeardo you want to specialize and learn more specific subjects:

  • Financial intelligence and business strategy practice,
  • supply chain management,
  • international policies,
  • intercultural management,
  • Administration of customer relations,
  • Management of innovation and digital transformation,
  • business english,
  • business creation,
  • Team management and leadership,
  • Operational marketing (marketing mix),
  • digital marketing,
  • law on e-commerce,
  • Organizations’ digital strategy,
  • DTP and office automation,
  • Strategic management…

Do a master’s in sales and business development on a work-study basis

At some institutions this education is only offered on a work-study basis, at others you can switch from a classic course in the first year to professionalization in the second year.

The work study makes it possible to take over the financing of the studies by the host company. In addition, as a young candidate, it allows you to appreciate a work experience of one or two years. This can facilitate your professional integration.

You can do your professionalization or apprenticeship within the sales, marketing, import/export department in any type of company. Try to do it in the activity sector that is closest to the one you want to go to at the end of your studies.

Work-study candidate

Do you want to find a school that will accompany you to take this master’s degree under a professionalization contract or an apprenticeship contract?

Internship during a Master in Sales and Business Development

The duration of the internship varies depending on the institution. It may last 2 to 3 months in the first year, but is sometimes optional. On the other hand, the internship is compulsory in the second year and lasts between 4 and 6 months.

Not doing an internship doesn’t mean you won’t work on concrete cases, you may be asked to work on business issues or even mentor projects. You may also be asked to complete a seminar abroad for a minimum of one month.

You can do your internship in France or abroad.

Integrate a master’s in sales and business development

Prerequisites for integrating a Master in Sales and Business Development

You can enroll in certain schools that offer a Master in Sales and Business Development after a matriculation exam (preferably general) or after a BAC +2 (BTS in the specialization or preparation class for example). If you integrate post-baccalaureate as your master’s course progresses, you may have the opportunity to validate one or two other diplomas such as BTS or Bachelor.

To register for a Master in Sales and Business Development in Master 1, you must have a bac+3 diploma (180 ECTS points), such as a license or a professional license in finance, management, marketing, sales technique, etc.

You can also access this type of master with a bachelor in sales – business development or with a bachelor in marketing…

Access to Master 2 is obtained with a Master 1 (240 ECTS points) within operational marketing and sales.

The selection process in M1 and M2 is rigorous and is conducted on file and interview.

Characteristics and skills recommended for a Master in Sales and Business Development

If you want to pursue a career in the sales and business development sector, you will need to develop cross-functional skills, both managerial and analytical, to be able to identify new trends and opportunities.

Working in this area requires taking an interest in the development of geopolitics, the economy as well as corporate social responsibility.

Want to find the best school to prepare you for a master’s degree?

  • Discover and compare the schools near you that prepare for a master’s degree,
  • Receive one detailed presentation of the schools that offer the master you are looking for (management, finance, marketing, communication, …),
  • Receive invitations at the open days, the registration procedures, registration documents…

Guidance service

Opportunities after a Master’s in Sales and Business Development

Continuation of studies after a Master in Sales and Business Development

After a Master’s in Sales and Business Development, most students enter professional life.

Those who wish to continue their studies can take a Specialized Master (MS), an MBA, a Master of Science (MSc) to obtain a dual qualification or deepen their area of ​​specialization.

For example, you can do MSc Business Development and Key Account Customers, MBA Luxury Marketing, MSc Brand Management, MSc Entrepreneurship and Innovation…

Professional opportunities after a Master in Sales and Business Development

A Master in sales and business development offers many career opportunities.

You may be asked to work in large companies of any kind, in SMEs-VSEs or in start-ups.

Within these structures, here are examples of jobs that you can practice:

  • business developer,
  • business engineer,
  • sales manager,
  • sales manager,
  • team leader,
  • communications manager,
  • Product Manager,
  • e-business manager,
  • area manager,
  • Marketing Manager,
  • project manager,
  • responsible for development,
  • marketing researcher,
  • Key Account Manager,
  • store manager…

Master in Sales and Business Development: discover the best schools!

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