While change and novelty seem appealing, the relevance and efficiency of technological investments make the difference in establishing a lasting benchmark in the market.
To respond to this forum and discuss directly with Madagen’s teams about the technology choices in retail, come and meet them at Tech for Retail show November 28 and 29 in Paris.
As the pace of digital transformation intensifies, it is healthy to step aside. The possibilities for innovation are so great that they can overwhelm e-tailers’ time and money. While changes and innovations make it possible to take center stage for a moment, the relevance and effectiveness of technological investments make the difference in establishing a lasting reference in the market.
Innovation must first be synonymous with investment via a serious and non-bling-bling approach, with simple features that greatly improve the customer experience. E.g :
- different delivery methods for each item in the basket, in a single order;
- grouped orders to receive everything in a single shipment and package;
- online B2B supply to its business partners (wholesalers, retailers, etc.).
These options seem obvious and generally do not highlight a merchant’s ability to innovate. They are therefore neither favored by marketing campaigns nor by the media.
Too little offered by online merchants, though essential, such features must be mastered before one hopes to take a higher step in innovation.
To sort out the superfluous and the super vague
NFT, metaverse, blockchain… These buzzwords circulate a lot in the world of technology and innovation. Before embarking on exploiting these complex techniques with phenomenal application potential, the first thing to do is to know how to make the best use of traditional exchanges. AI must come after the fundamentals of e-commerce.
The success of these technologies is often based on a coherent long-term business and technology strategy. They require a significant investment and high risk-taking, as they anticipate the needs of the market and customers.
Poorly calibrated, this strategy will cause significant financial waste, sometimes fatal to a company, reducing the enthusiasm of general management who have demanded over-ambitious results from CIOs and business teams. Early investment in these fads, at the expense of consolidating the fundamentals of e-commerce, will very often be unprofitable.
A solid base as a suitable launch pad
Conversely, other buzzwords such as OMS (Order Management System), marketplace mechanics, data, are headless terms that are widespread but still vague to many. Yet it is through these conditions that innovation in the e-commerce sector must first be brought about.
The associated technologies are now mature and use cases are proven. The teams will be much better able to understand them and deliver the expected project.
The orchestration of orders, the development of a marketplace architecture, headless approaches, B2B2C and B2B2B e-commerce can multiply the commercial potential of a manufacturer or a distributor. These notions make the difference because they make it possible to build a solid base to move to the next level of innovation.
The best way to protect yourself from risky investments due to technological fads is to confront yourself with what is being done in the market, to analyze existing solutions to precisely meet the needs of your business model. .