2023 travel trends according to Amadeus: In the Metaverse, travelers will move closer to the “try before you buy” model
The exploration of the Metaverse, new opportunities offered by biometrics, itinerant work or the fact of traveling without luggage will transform the sector next year.
Amadeus, the leader in travel technology, has released its annual trends, highlighting an evolving industry.
The travel industry is set to experience significant changes in 2023. At the top of the list is a FinTech revolution and baggage-free travel. In the Metaverse, travelers will move closer to the “try before you buy” model, while in business “team vacations” may be on the horizon.
The technological revolution in the travel sector is definitely underway. Over the next 12 months and beyond, travel habits will constantly change. New tools and solutions, easier transit through airports and the possibility of traveling with less luggage are in the headlines.
Since the global travel boom, traveler and business expectations are higher than ever when it comes to having a seamless experience. The sector is changing rapidly to meet ever-changing demands. In its Travel Trends 2023, Amadeus identifies five new developments that will play a role in these future developments.
The Next Generation Travel Agent: Exploring the Metaverse will allow travelers to explore a destination before they arrive or relive their memories after they return.
“Smile, here’s your seat”: Biometrics will help create agility when paying for travel.
Hands-free travel: Hotels will offer more conveniences to travelers so they can travel more easily.
Work while roaming: Telecommuters will adopt an increasingly nomadic lifestyle and migrate to different locations as telecommuting policies normalize.
Team vacations: A new category of business travel will emerge, focused on developing and connecting teams as well as stimulating creativity outside the office.
These annual trends were identified by Amadeus’ team of travel technology experts. While technology is a key driver of change and Web3 and biometrics will have a big role to play, experts have found that human relationships will be just as important. These trends are all linked to personal and societal concerns, whether it’s the desire to travel with a lighter ecological footprint or more people wanting to be able to work anywhere.
Daniel Batchelor, Vice President, Global Corporate Marketing, Communications & Social Responsibility, Amadeus, comments: “In the collective imagination, we tended to predict the impact of technology on travel in a very physical way, visualizing patterns of bigger and faster transport . But today things look very different. Individuals want to reduce their impact on the planet while prioritizing human relationships and society as a whole. In this exciting new reality, technology enables us to achieve these goals. Metaverse, biometrics and travelers’ expectations are combining to rapidly change the landscape. It’s an incredibly exciting time for the sector.”
A new form of travel
In the coming years, Metaverse will take traveler engagement to the next level. Travelers will be able to enjoy deeper cultural experiences in a virtual world, exploring concerts and exhibitions. The technology also offers huge potential for pre-departure assistance and the ability to ‘try before you buy’, creating further wanderlust and excitement. This method will become increasingly popular as a way to test more expensive items such as luxury cruises.
The Walt Disney Co. plans to create a real-world theme park that will integrate a parallel experience into a 3D virtual world, while Seoul will lead its “meta” project in 2023 with a platform called “Metaverse Seoul”. Qatar Airways, meanwhile, recently announced the creation of Qverse with meta-human cabin crew, providing an immersive experience for visiting, navigating and checking in at Hamad International Airport.
Smile, pay, travel
Biometric payments – through ApplePay and GooglePay – are now common for both in-store and travel payments. However, in the coming years, biometric payments are expected to gain popularity in this industry. Airports already use biometrics to identify travel documents. The next logical step is therefore to take advantage of this identity check for all payments that travelers make during their journey.
No more fumbling through your bag looking for your wallet for a business upgrade. If a traveler uses biometrics to check in, drop off their bags and board the flight, these identity checks can also be used to cover payments they may make during their journey, such as adding an in-flight meal, providing a seamless payment experience. Thanks to biometrics, airports and travel agencies will offer passengers a convenient and contactless payment experience at all stages.
A few trials have already begun with travel retailer Hudson, which is using Amazon One’s biometric payment solution at its Nashville International Airport store, allowing customers to exit while paying with their palms.
Taking the words “travel light” to the next level
Travelers are more aware of their carbon footprint and the cost of checked baggage, which has the effect of reducing suitcase volume. Trolleys full of branded luggage are no longer a status symbol, on the contrary.
Hotels and resorts are increasingly offering the rental of bulky items such as sports equipment and workout clothes. Those who do are also looking to pitch it to local vendors to become more popular with tourists. At the same time, travelers are looking to buy essentials locally so they can support and engage with society while ensuring meaningful travel experiences.
International brands such as Hilton offer fitness equipment and gear that help travelers get closer to a “zero suitcase top team.” A trend that is destined to develop and evolve.
Work while roaming
Remote workers will adopt an increasingly nomadic lifestyle, migrating to different locations. They will spend less time at home due to the spread of telecommuting policies.
Workers will choose to spend more time with loved ones on their national soil or may spend a month working abroad. From a government perspective, the number of countries encouraging digital nomads through visa programs and tax incentives is expected to steadily increase.
Countries such as Georgia, Croatia, Iceland and Germany have already created official programs to attract digital nomads. Nomadlist is a platform that connects a global community of remote workers living and traveling around the world and helps them find jobs at competitive prices. The platform ranks Bangkok and Lisbon in its top 5 cities most conducive to digital work. Amadeus saw a 165% increase in searches for flights from Sydney to Bangkok during the month of September 2022 compared to 2019, but also a 74% increase in searches for flights from Sao Paulo to Lisbon in the same respective months.
Create a link through travel
Business travel is back, but different. Over the past few years, many companies have implemented remote work policies, which has led to problems with team cohesion and collaboration. As a result, we’re seeing an increase in “intra-company travel,” where teams come together for the specific purpose of building relationships.
American Express Global Business Travel even released a document called “Why Business Travel Is At The Center Of The New Company Culture”. With the employee experience more important than ever, team travel programs will grow exponentially and be a great way to motivate teams, improve employee satisfaction, build company loyalty and unleash creativity.