[Digital Business Africa] – A digitized business card. Accessible via NFC technology or QR code. With the option to quickly save it to your contacts with two or three clicks. No more printing hundreds of business cards. One card is enough. And when brought closer to an NFC-enabled smartphone, all contact information is available. And you can save them in your contact list. This is what the young company Elysee Brand offers.
Its promoter Elysee was present at the Mobile World Congress Africa in Kigali a few weeks ago and presented its solution to many visitors. In this interview with Beauga’s ORAIN DJOYUM, he explains the special aspects of this digitized business card.
Digital Business Africa: What is the little story behind your SME Elysee Brand?
Elysee Nkundimana: The idea for the digitized business card project came to me when I was looking for a solution to bypass the old method of collecting and storing business cards. Some keep these business cards or lose them later. I started thinking about how to solve this problem by keeping the data in one electronic device.
The idea was born in 2021 at the height of the Covid-19 health crisis, when people were not allowed to meet in public places. So when the government started allowing people to go to an event or public place, it was mandatory for every person to go to an event or public place with proof of covid vaccination certificate. 19.
One day I was going to an event and my phone was off. Arriving at the entrance, a person from the health organization asked me for a vaccination certificate and I could not find it, because it was not easy to find it and know how to load it. From there I developed another product that uses NFC technology.
Digital Business Africa: How do customers react to your scanned business cards?
Elysee Nkundimana: The reviews of this business card are good because all the customers who use it have given positive feedback. It works quickly and is user-friendly. It is easy to use. The card is compatible with all IOS and Android smartphones.
Digital Business Africa: What is special about this type of business card?
Elysee Nkundimana: It is a contactless digital business card that uses NFC technology when you share information with a single tap on the smartphone or by scanning the QR code. This fixed the card exhaustion issue. Not only for face-to-face meetings, but also for online networking and virtual events.
Digital Business Africa: How much does this digitized business card cost?
Elysee Nkundimana: It costs 75 USD (about 49,000 F.Cfa) in one-time payment and it is used for a long time without expiration.
Digital Business Africa: What are the numbers that make the Elysee Brand today?
Elysee Nkundimana: 1-10. The Elysee Brand company consists of many creative talents (developers, creative directors, graphic designers, videographers, photographers and content creators) who are all professionals with experience in what they do.
Digital Business Africa: What are your ambitions with the Elysee Brand?
Elysee Nkundimana: I want to see my business at the top of other businesses in my area.
“To be yourself in a world that is constantly trying to make you something else is the greatest achievement.”
Digital Business Africa: What is your background?
Elysee Nkundimana: Born and raised in Kigali, Rwanda, Elyse NKundimana is the founder of Elysee Brand. I have been passionate about TV production since school. I even worked for some local media and with various event organizers from the age of 18.
I am self-taught and use tutorials to learn new things. After high school, I had the ambition to see my dreams come true. Later I joined TV1 Rwanda (one of the most important media in Rwanda) where I learned from the experienced directors who pushed me to focus on making music videos. I continued to develop my skills by learning web design and website development. Which has helped me so far in developing my digital products.
Digital Business Africa: You have several digital projects to your credit. What is the completed project that makes you proud?
Elysee Nkundimana: I have four products that use NFC technology: knowing the covid-19 vaccination status of populations without digital contact, the digital contactless business card, the digital contactless menu and the multifunctional smart ring).
The project I am proud of is Tap Services, which I believe will be a success and many people have appreciated the innovation behind it.
Digital Business Africa: What other specific project are you currently working on?
Elysee Nkundimana: The project I am currently working on is Tap Services, we are implementing NFC cards to do more to offer more services beyond the digitized business card. This is so that these cards can be used to perform various tasks.
Digital Business Africa: How should governments support young entrepreneurs and innovators like you?
Elysee Nkundimana: The government should help young entrepreneurs by putting them in contact with people and institutions that can invest in their projects, because sometimes the funds needed to start the project is a problem that can affect the development of the project.
Governments should also help entrepreneurs by giving them exhibition space at international summits to showcase their products. Which can help them get more customers from different countries.
Digital Business Africa: What is your advice to young people embarking on initiatives like yours?
Elysee Nkundimana: My advice to young people is to think differently and stick to your dreams and not get distracted.
They should also find seniors who have experience in marketing to help them advertise their end products and expose their products internationally.
Digital Business Africa: If you had the chance to meet the President of the Republic, Paul Kagame, what would you say to him?
Elysee Nkundimana: First of all, I want to thank him for the way he developed the technology in our country. This helps us in our daily development. Everywhere in the country you can have internet with good speed.
And I want to ask him to spend more energy on helping entrepreneurs get better visibility for their products in the international market.
Interviewed by Beaugas Orain Djoyum