▷ Top 11 Benefits of Using Instagram to Start Your Online Business

When it comes to starting an online business, the first instinct is to look for the easiest way to get there in terms of skills, level of involvement, and amount of work to be provided. Instagram is among the easiest communication channels to use, given the many benefits found nowhere else. In this article, you will discover 11 reasons that make Instagram an extraordinary social network to start a truly profitable activity on the Internet. Let’s go !

The 11 benefits of using Instagram to start your online business

Gain visibility quickly

The biggest challenge in online business is being visible.

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Most web entrepreneurs abandon their projects simply because they have not achieved this visibility throughout their journey and therefore have failed to increase their income.

At this level I want to share a personal reality with you.

When I wanted to develop my first online business, I quickly chose Instagram without knowing that it was special for me to gain visibility. After optimizing my account and creating some images, I managed to generate my first income on the Internet.

This made me understand that this social network is strong enough to start and develop an activity on the Internet.

Build your fame easily

It is a logical continuation of what I just mentioned. The fact of being easily discovered also makes it possible to gain a certain reputation and authority with one’s target.

If your actions help your prospects overcome a real problem in their lives or help them move toward their goals, they will remember you for a long time.

This way, they will get back to you when they have concerns about the theme you are developing on your account.

Create an engaged audience

Instagram is a social network made to create engagement, because its main purpose remains to create links between Internet users, to share the pleasant moments of their lives to circulate emotions.

It is therefore relatively easy to build a community that shares the same ideas, the same goals or the same passions, and then use that community to generate income.

Instagram makes it much easier to build an engaged audience. This is confirmed by the fingerprint analyzes of the average engagement rate on Instagram, which is 1.9%, 27 times higher than that of Facebook, for example.

It should also be pointed out that the most important statistic on Instagram is the one related to follower engagement, as described in this article.

Harness the power of visual content

Instagram is a very visual social network, which makes it easy to remember more elements compared to already read content.

An article by Brainrules actually suggests that we are extremely good at remembering pictures. If we hear information, it takes only 3 days to forget about 90% of it. On the other hand, if an image is associated with this information, we remember it at 65%.

Therefore, you can directly benefit from it when you choose Instagram to start your business.

The second most used social network in the world

Although Instagram was launched 6 years after Facebook (October 6, 2010), its development has been very fast and spectacular to the point that it occupies the second place for social networks globally, right after Facebook.

Instagram has 1.39 billion active users. Among them, about 500 million connect every day, according to Oberlo statistics.

Although most of its users consider it a platform reserved exclusively for entertainment, this social network is recommended if it is a matter of developing a real business from your smartphone due to its many functionalities specially adapted to mobiles.

Powerful analysis tools

Instagram makes it easier to measure your progress, to get more advanced statistics on your audience as well as the interaction on each of your posts, regardless of the type of post you plan to create.

These tools make it possible, for example, to know the number of affected people in a period, the number of interactions, the total number of followers, their distribution by country, age group, gender, etc.

Their correct use can help you know if your actions are effective or if they improve them or not.

It should be noted that these analysis tools are easy to use and understand.

Easily develop your brand image

Since the visual is the law, it is easy to develop your brand image thanks to this social network to gain fame and recognition with your target.

Instagram is an excellent communication channel to promote your products, services or services… In short, to promote your business quite easily.

Stay close to your audience

We must not lose sight of the purpose of social networks in general and Instagram in particular. In fact, by making it easy to develop social interactions between Instagram users, it makes it possible to humanize a business because the human being is at the center of a business. When a customer feels that someone cares about them, they can have the confidence to finally use a brand.

And that happens through dialogue.

When a user shows interest in content or leaves a comment, they should respond to it and like it as much as possible so they know there’s a real human behind it.

Mostly young users

I will use my own account statistics at this level. I noticed that most of the followers on my account are in the 18 – 34 age group, which does not contradict Digimind’s statistics on the age criteria of Instagram users.

This means that by developing a business whose niche includes people in this age group, you are sure to be on a platform that brings together people with the profile of your ideal customer.

A social network that is easy to make money from

This is a completely personal observation. I get it from my experience.

Because Instagram only displays one link in the bio, it’s easy to insert a link there that points to the most important page of an online business.

Personally, I think it is a capture page.

Then, by making frequent calls to action in the captions of different posts, it’s easy to recruit prospects to their list to email them other types of offers.

This is how I make money on my Instagram account. And it works.

Get customers fast

How long does it take to get your first client? Most of the time you will be asked to wait because it is not fast especially when you want to get them organically and without paid advertising. This is not always true.

I still remember the first post I made on this social network. A post that allowed me to get 2 affiliate program clients in one night.

That doesn’t mean it will be the same for you. You just have to remember that Instagram has the ability to earn you quite quickly.

After discovering the benefits of an Instagram account to start a business on the Internet, it makes sense to know the different ideas for making money from an Instagram account.

I wrote an article detailing the different ideas for generating income with Instagram, starting with the simplest and most beginner-friendly businesses. You will discover the benefits of using Instagram to start an online business. This information revealed that Instagram is a rather special social network for starting a business.

If the content of this article has helped you, please share it without moderation!

About the author

My name is Serge Mampasi, employee and web entrepreneur, founder of businnet.com, a blog that aims to help ambitious and determined employees to change their lives by creating an online business capable of increasing their monthly income to become independent.

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