EVENT Masterclass Harvard Business Review France: NFT, metaverse… what opportunities for brands?

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How the virtual world and the real world mix and what are the underlying issues for businesses.

Still a vague and distant concept, the metaverse is often defined as a parallel universe consisting of virtual worlds. However, this concept is nothing new, as it was described for the first time in the novel “Simulacron 3” by Daniel Galouye, published in the United States in 1964. The concept, resulting from the contraction of meta and universe, is regularly used to describe a future version of the Internet where one can have fun and exchange, work, also transact, via NFTs in particular. In the early 2000s, Second Life had pioneered a social and economic platform based on a micropayment system where users had the intellectual property rights to their creations and were free to build their own spaces and their communities. But in recent months, this new trend is needed everywhere: especially in luxury, but not only. Many companies, like Meta (ex-Facebook) or Microsoft, make huge investments there. Creation of immersive 3D spaces, new generation events, 3D commerce, sale of virtual products or works of art, augmented reality, avatarization,… In this context, how the virtual world and the real world mix, and above all what possibilities Does this represent for businesses? And what are the limits? One thing is certain, if not everyone has a clear strategy in this area yet, most are convinced that they cannot stay by the side of the road.

So many questions that our experts will answer duringa conference available online, Thursday, May 19. You will discover an overview of the metaverse platforms (Minecratft, Roblox, Decentraland, Sandbox, Fortnite, etc.) and the most popular NFT technologies (Opensea, Rarible, Metamask, etc.), and their use in different sectors ( luxury, fashion, beauty, entertainment,…). With, to talk about it and discuss current and future opportunities for companies, three guests. First, Florence Trouche, commercial director of Facebook. She graduated from ESC Rouen and has twenty years of experience in communication, marketing and digital. She joined Facebook in January 2014 as Global Client Partner responsible for the development of large French international accounts, before becoming Sales Director for France in December 2016. At his side, Xavier Perret, director of the Azure unit of Microsoft France. Graduated from the Corps des Mines and an executive MBA from ESSEC-Mannheim, he has worked in IT and the Internet for more than twenty years. Equipped with a hybrid background of engineering, marketing & sales, he helped found and supported several start-ups, held several positions within large telecom and IT groups and wrote two books on digital transformation. Today, at Microsoft France, he is responsible for the development of all infrastructure solutions, artificial intelligence and mixed reality services, Internet of Things (IoT) as well as animation of the developers. Finally, our third guest is Emmanuel Vivier, co-founder of HUB Institute (a digital think tank founded in 2012) and expert in digital transformation and digital marketing. For more than 20 years he has advised many major brands such as TF1, L’Oréal, Orange, Chanel, P&G, Vinci Energies, Nestlé, Renault, Bouygues, PwC, Air France… in their digital transformation and 360 communication strategy He was with to write “the guide to digital transformation” and “the guide to the future of HR and management”.

This meeting gives you the opportunity to:

> Better understand the issues related to the metaverse, NFTs and the virtual world in general

> Identify what opportunities there are for your company or your sector

> Understand which specific applications there may be in BtoB

> Find out who are the current leaders in this field

> Get inspiration from best practices from companies that are at the forefront of this topic

You can reserve your place today on our payment platform. A replay will be available at the end of the meeting if you are not available live.