In the last few days, the web world has been excited by the publication of an interesting announcement: Google is renaming its Google My Business tool to Google Business Profile or Google Establishment Sheet in French translation.
My Business Change Service for “Google Business Listing”
What can we understand from the Google My Business solution? Does renaming it mean its functionality changes? What are its strengths and limitations?
These are some questions that you will get reliable answers to through this article.
What is Google My Business?
Google My Business remains a tool created by Google for businesses. It allows companies and entrepreneurs to create, manage and optimize their professional profiles on Google.
To better understand what Google My Business is, it would be a good idea to clarify what is a business profile on Google or business profile.
In fact, Business Profile is the terminology that Google uses to indicate the “business listing” on Google. It is an item that appears in Google Maps as well as in local Google search results.
In reality, creating your business profile is simply adding a location to Google Maps. For this purpose, it is sufficient to provide Google Maps with the name of the business in question, its geographic location and its category. Once it’s done, Google verifies that it’s not a duplicate. When this data is not duplicated, Google creates the business profile for the business and consumers can start viewing it, review it, write reviews or ask questions.
The business profile can then exist without proceeding to its creation with the Google My Business tool. Only at this time, it was not possible for the professionals to manage or update the information about their business profiles or the opinions they collect. This was the essential feature of the Google My Business solution. With your Google My Business account, you have the opportunity to access your company profile visible on Google, customize it, manage it when it suits you, and this for free.
Why is the name “Google My Business” disappearing?
You’re probably wondering if the name change to “Google My Business” is hiding its decline. In fact, this renaming looks like a swan song for Google My Business. Recently, it is actually possible for businesses to change their business listings directly on the search results page or on Maps without having to use the Google My Business tool. In the future, it will be possible to perform the complete management of your business listing in this way. Just log in to your Google account and search for your business name in the search engine.
Given these facts, you strongly agree that “Google My Business” is a brand that does not accurately reflect its usefulness and that the name “Business Directory” is more representative of the tool’s interest and goal. .
By changing “Google My Business” to “Google Business Listing”, the Google company wants to encourage companies to manage their listings directly from Google results and facilitate the management of business listings.
Pros and Cons of Google Business Listing
The Google Business Directory tool has many benefits, but it is not without its limitations.
The benefits of Google Business Directory
Among the advantages provided by Google Business registration, we can first distinguish the fact that it allows you to appear in the profiles of the Google local package as well as on Maps. Google’s Local Pack takes up quite a lot of space on the first page of search results and is the first thing users see when they enter their queries. It is therefore of great importance for the reference of the companies that appear in it.
The other benefit of Google Business Listing is that it allows your customers to write reviews of your business, not to mention that these reviews have a huge impact on business rankings in search engines. “Positive” reviews improve local SEO and trigger the purchase process among consumers.
As an advantage of the Google business listing, we can also note its aspect of providing information and statistics that can help evaluate markets.
In addition to offering all these benefits, Google Business Directory remains free and easy to use.
Google Business Listing Limitations
Although Google Business Directory offers wonderful benefits, it is not yet perfect. Despite the various investments made in this tool, it has some drawbacks that raise many questions. In fact, Google Business Listing does not filter malicious actions and may reveal a biased review. Also, the help from its customer service is insufficient.
Delete a business listing in case of bad reviews
According to numerous studies, customer reviews are the first criterion that Internet users base themselves on when choosing an online business. Therefore, you should not have a business listing that shows negative reviews. It is therefore legitimate for businesses to consider deleting their business listings in the event of bad reviews. However, this is not the right solution. Additionally, there are methods to delete only the negative reviews that appear on a business listing. The easier one is to report the malicious message from the search engine