Written September 21, 2021, 10:11 amUpdated 11 October 2021 at 16.45
Seven year after its launch in France, Uber for Business has already convinced 7,000 companies. This is the story of a successful bet: to transfer the convenience of digital use from the personal world to the professional world. “Of our 3 million users in France, there are many choose Uber for business reasons. It was natural to transform this spontaneous use into a value-adding service. From there, our B to B platform was born,” explains Franck Monsauret, France director of Uber for Business.
This offer is based on Uber’s global presence in more than 10,000 cities and its 700,000 partner restaurants, incl 35 000 in France. It makes it possible to manage all travel and meal expenses related to professional activity in full transparency in companies of all sizes. Farewell to expense reports, the management of which often turns into a nightmare for companies: loss of supporting documents, lack of control… Uber has therefore introduced centralized payment. The employee orders his journey on his usual application, states the reason and then completes his journey without advance payment. “An expense line is automatically created in the platform with an associated digital receipt. At the end of the month, the company receives only one invoice for payment for all its employees. There is no more manual entry, so no more errors”, sums up Franck Monsauret.
Flexibility, simplicity and cost control
A three-fold quest drives companies large and small that use Uber for Business. They seek flexibility first. “Sign up for our Application is free and pay-per-use, with volume-related degression. » The company can then set user-defined criteria, such as allowed days of use,a range of vehicles…
“The other key asset complements Frank Monsauret, it’s simplicity, the very DNA of Uber. Many employees already know and use our services, which makes it easier strongly membership. »Creating a business account only takes a few clicks. Employees, whether already users or not, benefit from the same Uber experience: message announcing the arrival of a driver, location card, etc. Finally, Uber for Business provides full visibility of costs, benefiting both employer and employee.
Business travel and services for third parties
“A single flight can generate 10 or 15 taxi expense reports, to go to the airport, to the customer, to the restaurant, etc., not to mention the management of currencies and exchange rates. Uber for Business automates these transactions, avoids cash exchange and secures journeys by avoiding the risk of using a fake taxi, for example”. This service therefore ticks off another key criterion for many employers: managing stress and the safety of their employees on the move. Uber has even developed links with tools like International SOS, which locates its employees in the event of a conflict in a country.
Mobility services also benefit the company’s customers or VIPs. “Our Uber Central platform makes it possible to plan Uber trips for third parties in real time anywhere in the world. Insurance companies use it, for example, for assistance in the event of a breakdown, the media world to transport guests to the set”, illustrates Franck Monsauret .
This easy movement can turn into real customer or employee service. With Uber vouchers, event organizers can pay for their attendees’ rides. Prepaid travel vouchers can be customized, sometimes automatically linked to the reservation of a hotel room. These dematerialized mobility solutions are of interest to other sectors, such as the automotive industry. As part of a global partnership with Tesla, an Uber voucher is given to customers who bring their vehicle in for service. Some companies also offer Uber credit to their employees as an alternative to company cars. A driving force for engagement!
Growth in meal delivery
While the tours decreased during the birth, delivery of meals and online shopping, on the other hand, experienced significant growth. The proportion of orders delivered to table catering rose in France from 1% before March 2020 to 8% between March and October, according to the NPD professional panel. “France was the second country in the world after the US to launch our Uber Eats for Business offering in early 2020. It has experienced very strong enthusiasm about the confinements. Uber Eats has allowed many companies to maintain the catering service for their employees, even at home. In the wake of the “virtual aperitifs”, many have digitized their internal events and recreated moments of conviviality around a delivered meal with the app Uber eats. During external digital events, meal delivery also made it possible not to “lose” participants during the lunch break. A success that tends to continue ever since.
For Uber, business use is also a channel to acquire more loyal and older customers, beyond its historical customer base of those under 35.
More generally, by offering its services to businesses, Uber companioneur digital transformation andchanging ways of working. Finallythey can offer their employees an experience that matches the customer experience praised by millions of users worldwide.