Already have a Chief Metaverse Officer? – Computer news on PC

FOMO is a terrible syndrome. This fear of missing out or ‘fear of missing out’ is a frequent fear among investors who, for lack of anything better, intend to jump on a bandwagon. Because if everyone gets on the train, I have to be there too, they reason. FOMO trumps the twinkling dollars of the starry sky by masking the fainter stars. FOMO entices you to unnaturally attend a fashionable party: unthinkable to be absent from the party of your life.

FOMO is a mechanism widely exploited by tech giants to woo consumers and businesses. First, the technology is revealed. Then (sometimes unrealistic) expectations are raised, using research, reports and other (internal) statistics. Based on these expectations, a first community is created which imagines new developments and future prospects. Slowly but surely word of mouth is having its effect – helped in part or not by heavy marketing machines – and growing. Analysts sell research reports, while marketers offer their opinions. Then the editors of specialized magazines publish their files.

Already have a Chief Metaverse Officer?

Then comes the time when the theme makes headlines in the mainstream media. And everything suddenly accelerates. Investors are opening their wallets wide and starting to fund projects and companies around these new technologies. Entrepreneurs become aware of the importance of these investments and adapt their strategy to integrate these new developments into their commercial project and their product catalog. Because there is obviously no question of missing this train. A perversely effective strategy that has proven itself for decades, that continues to pay off and how many are swallowed up with their eyes closed. What about the consumer or the company’s client? He witnesses the breakthrough of this new technology live, hears about the launch of international projects and the first pilot projects at the competitors, and bingo, FOMO does the rest.

Take the metaverse. The metaverse promises us that we will be more connected than ever to each other in virtual worlds. That we will be able to buy virtual objects, participate in 3D concerts and follow virtual meetings in the office. And if we take the definition in a broad sense: that this is the successor to the World Wide Web as we use it today and as we have known it since it constituted the World Wide Web. Formal commitments and then, ladies and gentlemen, FOMO at its best. In this issue, we try to answer the question of whether you as a CIO, business manager or IT manager should consider this topic. “Impossible to avoid! The metaverse is part of an ‘inevitable future'”, says Pieter Van Leugenhagen, author of a book about the metaverse. Gartner analysts, for their part, only give a maximum of 4 years before a quarter of the world’s population spends at least 1 hour a day in the metaverse. For the company, it is obvious that the metaverse will inevitably lead to new digital business models. Again and again FOMO, ladies and gentlemen!

FOMO is a perversely effective strategy.

FOMO is also driven by doubt and uncertainty. Dissatisfaction with own excessively rigid organizational processes. Frustration over lack of functionality in existing business solutions. Concern about the risk of being ill-prepared to face tomorrow’s competition. This is where FOMO can play a positive role: if you don’t let yourself be blinded and enlist, you can open up an often significant innovation. With a Chief Innovation Officer at the helm? Unless you want to call him Chief FOMO Officer. But why not appoint a very fashionable Chief Metaverse Officer without delay in the wake of major American brands?

FOMO is a terrible syndrome. This fear of missing out or ‘fear of missing out’ is a frequent fear among investors who, for lack of anything better, intend to jump on a bandwagon. Because if everyone gets on the train, I have to be there too, they reason. FOMO trumps the twinkling dollars of the starry sky by masking the fainter stars. FOMO entices you to unnaturally attend a fashionable party: unthinkable to be absent from the party of your life. FOMO is a mechanism widely exploited by tech giants to woo consumers and businesses. First, the technology is revealed. Then (sometimes unrealistic) expectations are raised, using research, reports and other (internal) statistics. Based on these expectations, a first community is created which imagines new developments and future prospects. Slowly but surely word of mouth is having its effect – helped in part or not by heavy marketing machines – and growing. Analysts sell research reports, while marketers offer their opinions. Then the editors of specialized magazines publish their files. Then comes the time when the theme makes headlines in the mainstream media. And everything suddenly accelerates. Investors are opening their wallets wide and starting to fund projects and companies around these new technologies. Entrepreneurs become aware of the importance of these investments and adapt their strategy to integrate these new developments into their commercial project and their product catalog. Because there is obviously no question of missing this train. A perversely effective strategy that has proven itself for decades, that continues to pay off and how many are swallowed up with their eyes closed. What about the consumer or the company’s client? He witnesses the breakthrough of this new technology live, hears about the launch of international projects and the first pilot projects at the competitors, and bingo, FOMO does the rest. Take the metaverse. The metaverse promises us that we will be more connected than ever to each other in virtual worlds. That we will be able to buy virtual objects, participate in 3D concerts and follow virtual meetings in the office. And if we take the definition in a broad sense: that this is the successor to the World Wide Web as we use it today and as we have known it since it constituted the World Wide Web. Formal commitments and then, ladies and gentlemen, FOMO at its best. In this issue, we try to answer the question of whether you as a CIO, business manager or IT manager should consider this topic. “Impossible to avoid! The metaverse is part of an ‘inevitable future'”, says Pieter Van Leugenhagen, author of a book about the metaverse. Gartner analysts, for their part, only give a maximum of 4 years before a quarter of the world’s population spends at least 1 hour a day in the metaverse. For the company, it is obvious that the metaverse will inevitably lead to new digital business models. Again and again FOMO, ladies and gentlemen! FOMO is also driven by doubt and uncertainty. Dissatisfaction with own excessively rigid organizational processes. Frustration over lack of functionality in existing business solutions. Concern about the risk of being ill-prepared to face tomorrow’s competition. This is where FOMO can play a positive role: if you don’t let yourself be blinded and enlist, you can open up an often significant innovation. With a Chief Innovation Officer at the helm? Unless you want to call him Chief FOMO Officer. But why not appoint a very fashionable Chief Metaverse Officer without delay in the wake of major American brands?

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