On Thursday 27 October, the Metavers Academy was launched in Marseille in collaboration with Simplon, the South Region and Meta (parent company of Facebook, Instagram, Whatsapp and Messenger).
Simplon opened in 2013 and is a social and solidarity company that offers training in digital professions. Through its network of more than a hundred schools in Europe, the Middle East and Africa, it has been able to educate more than 20,000 people. The school is present in Marseille, in a beautiful sunny cocoon dedicated to committed entrepreneurship that wants to build the future of the city of Marseille and called: “Le Cloître”.
It was in these rooms that augmented reality companies met last Thursday, the management of Simplon, but also Laurent Solly Director of Southern Europe of Meta and Renaud Muselier President of the Southern Region, to launch the Academy of Metavers, which will be, thanks to funds from Meta and Region Syd, completely free for its students.
It has been observed that companies are looking for people who are trained in the new professions of the metaverse. It is also the region’s companies that will allow the operation of this new academy, because they know the needs of the market and thus make it possible to adapt the training. Ludovic Chaigneau, managing director of the SigmaLynx design office specializing in 3D modeling of building information, insists, for example. on 3D and immersive needs in the construction and property industry.
France Competence identifies the profession of developer designer specializing in immersive technologies and metaverse as both emerging and already under pressure in the labor market. This is why the formation of Metavers Academy will be dedicated to this learning.
The afternoon was marked by a visit to Simplon’s premises at the Monastery, with meetings between students and companies, then a conference, a discussion with the press and finally a cocktail party. The latter is at the center of a kind of fair for presentations of goods and services offered by the school’s partner companies, which are already committed to receiving their work-study students.
During the conference, Véronique Saubot, CEO of Simplon, reminds us that 6,000 digital jobs are unfilled in the South region. Training is therefore key in this situation. That of the Metavers Academy begins on December 5 in Marseille. It will extend to other cities in France: Nice and then Paris and Lyon. Madame Saubot quotes Mark Twain “They didn’t know it was impossible, so they did it” She adds: “So we did it!”
Renaud Muselier explains to us that all the science fiction books he read in his youth, especially those by Jules Verne, ended up coming true. The metaverse is therefore not as unreal as that. “We must be pioneers” he said in front of the assembly.
He sees in the various uses of the metaverse the possibility of, among other things, promoting the southern region (which will no longer be called PACA, Provence-Alpes-Côte-d’Azur, under penalty of being taught by the caretaker of the place), internationally. The region is actually the second most visited region in France, even the most visited country in the world. He specifies that the metaverse could also become a tool to preserve certain places in the region at all costs, from mass tourism by, for example, making them visitable in 3D immersion.
When asked by BeinCrypto what app in the metaverse he’s most excited to see come to fruition, he says healthcare. As a doctor, he wants to see both medical education taking place in part in the virtual world, but also one day the art of seeing this technology make it possible for a specialized surgeon to be able to save a patient that he would not have been able to reach beyond his goals, because of the physical distance.
The director of Meta Southern Europe, Laurent Solly, states that 70% of digital professions in 2030 are still unknown today. He cites a study by the Analysis Group that estimates that the metaverse alone will represent $440 billion in annual GDP in Europe by 2030. Remember that the company is also the one that paid the largest research and development budget in this area.
He would like to point out that as part of the partnership with the South Region and Simplon for this new academy, the Meta group is not specifically training in his group’s Metaverse, but in technology in general, and wants to develop the ecosystem as a whole. Students will therefore be free to work for themselves or the employer they choose.
Mr. Solly tells us during his press conference that Meta’s first virtual reality research lab outside the US is in Paris, France. When asked if French legislation risks being a brake on the development of the metaverse in France, he replies that it is being defined. And that especially on a European level. He takes the example of the two directives that Europe DSA and DMA have adopted, and says that the EU will therefore now move to regulate the virtual world, which Meta calls for.
Indeed, he recalls that his company participated in the reflection on the GDPR and pointed out the importance of regulation in the digital context and hopes that democratically elected governments will legislate to create a framework for the ecosystem.
Sir. Muselier emphasizes the scarcity of partners who are members of the “Big Five” (often called “GAFAM”) with regional institutions and therefore enthusiastically welcomes this catalyst, which is Meta. Accepting this bet on the metaverse, Renaud Muselier joins the handful of rare politicians to understand the importance of Web3, which is already considered to be the industry of the 4th industrial revolution.
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