As Mark Zuckerberg continues to usher Meta into the virtual world in 2022 and beyond, the biggest tech giants are positioning ways to partner with the platform to expand their global reach. Whether it’s game software, cloud computing, semiconductor chips, VR headsets, NFTs and more, Metaverse is the most exciting technology hub for big brands to expand their influence.
While some recognizable companies have loose connections to the brand, those with ambitious plans and partnerships with Metaverse across a wide range of projects will have the greatest societal impact.
Google’s parent company Alphabet is one of the world’s most valuable tech giants and is investing wisely in Metaverse-related projects. According to a Bloomberg interview, Google CEO Sundar Pichai has invested $39.5 million in Metaverse projects to “advance computing in an immersive way with augmented reality.”
Google’s most ambitious projects for Metaverse include Project Starline, a 3D interface that uses augmented reality, virtual reality, machine learning, computer vision, spatial audio and real-time compression to make the virtual reality interface as smooth and realistic as possible, all without the use of a headset. At the Google Cloud Next 2022 event a few days ago, CEO Thomas Kurian unveiled four new cloud computing tools for use in Metaverse and Web3, including a partnership with Coin Base (per Venture Beat).
E-commerce giant Amazon Inc., fresh off its Prime Early Access movie offerings, has already integrated Metaverse technology into its platform (per Forbes). With its advanced Room Decor, a VR shopping tool that allows customers to view their furniture via smartphone or tablet, users can customize the specifications of their living space and see how it will look in real life. Users can even save AR images for later use.
In March 2022, Amazon launched its popular online RPG AWS Cloud Quest (per Insider Monkey), which allows players to hone their cloud computing skills by solving puzzles, completing quests, and earning points in a domain. Fully immersive virtual. Given the infinite amount of resources at Amazon’s disposal, expect more major Metaverse announcements to come in the future.
As NFTs and cryptocurrencies continue to grow in popularity in 2022 and beyond, Decentraland has positioned itself as a major player in the Metaverse. According to crowdcreate.us, Decentraland is the first blockchain-powered decentralized space in the Metaverse and bridges the gap between social media, virtual reality and digital marketplaces.
In the 3D virtual world browser, users can purchase land in the form of non-fungible tokens (NFTs) using the MANA cryptocurrency. While other tech companies like Binance have moved into the NFT Metaverse space, Decentraland has even bigger plans for the near future, with events like its impressive 4-day VR music festival planned for November (per nftevening .com).
Gaming is one of the biggest draws of the Metaverse, and Epic Games is wasting no time getting into the fray. According to esportsinsider.com, in April 2022 Epic Games invested $2 billion to expand its presence on the Metaverse, with funding from Sony and KIRKBI. While specific details are scarce, the plan is to develop “new digital fan experiences in sports,” according to Sony CEO Kenichiro Yoshida.
Part of Epic Games’ plans to dominate the Metaverse stems from its popular Fortnite game franchise. According to Forbes, Epic Games invested an additional round of funding to further expand its presence in the Metaverse in September 2022, injecting part of its latest $30 million cash injection into Hadean, a Metaverse infrastructure builder.
Bill Gates leads Microsoft into the Metaverse with several ambitious plans for the future. Through its holographic Mesh platform, Microsoft is developing several applications, tools and programs related to Meta such as Azure, Windows, Office365, LinkedIn, etc. According to Bloomberg, Microsoft also paid a staggering $70 billion down payment on Metaverse by acquiring gaming giant Activision Blizzard for Xbox in January 2022.
According to the report, the massive acquisition will “accelerate the growth of Microsoft’s gaming business across mobile, PC, console and cloud and provide the building blocks for Metaverse.” According to Tech Radar, Microsoft is currently developing the high-end HP Reverb G2 with Valve and HP to compete with the Meta Quest and the superb Oculus Quest VR headset.
NVIDIA is a leading manufacturer of graphics processing units (GPUs) and is one of the most influential technology players in the gaming, mobile and PC industries. The first company launched Omniverse cloud services in 100 countries to keep Metaverse running in September 2022 (per Venture Beat).
With its signature feature Omniverse, a platform that allows companies to meet in virtual space and use digital assets to simulate different outcomes in real time, NVIDIA has one of the largest Metaverse presences and more importantly. According to Insider Monkey, NVIDIA’s Omniverse has been used by more than 500 companies, including Amazon, Lockheed Martin and others.
With its open platform and user-generated content, Roblox has big plans for a Metaverse future. The virtual social network allows users to meet, make friends, collaborate on digital missions and play the most popular Roblox games in 2022. However, according to Yahoo, Roblox is splitting into Metaverse with its Roblox tools Studio and Roblox Client.
Roblox Studio is a free feature that “allows developers and creators to build, publish and operate 3D worlds.” As for the Roblox Client, the tool allows users to “explore 3D digital worlds created by other users,” enabling the core of Metaverse’s interoperability model. And in addition to Roblox’s vast game scope, it also offers Roblox Education, allowing students to learn through a maximized virtual interface.
The overwhelming technology data suggests that Unity Software is one of the biggest players in the metaverse in 2022 and beyond. According to Nasdaq, Unity Software states: “Our platform offers a comprehensive set of software solutions for creating, running and monetizing real-time interactive 2D and 3D content for mobile phones, tablets, PCs, consoles and desktops. augmented and virtual reality. units.. »
In March 2022, Unity announced plans to partner with Insomniac Events to host massive virtual concerts in the Metaverse (per Yahoo), where fans of each band can gather in a virtual space regardless of their physical location. Between the gaming landscape and virtual events, Unity Software is better positioned than most tech companies to leapfrog the Metaverse sooner rather than later.