Google My Business is an essential tool today, especially in 2021. If you have a physical location or multiple businesses, you know what I’m talking about. Google My Business allows you to generate a better revenue, provided you have a good local reference. Last time I had the opportunity to talk about google my business websites or tips to get more reviews on your Google My Business listing. Today I want to tell you the 5 new features and tips for 2021 to develop your local visibility and a bonus!
1- Google my Business messages
The feature is now available on desktop since early March 2021.
Previously, the feature was only available to users of the Google My Business app.
You had to activate it from your phone to hope to get direct messages from internet users. It is now possible to reply and send messages from your GMB account on a computer.
This allows you to answer questions from internet users and get them to come and buy from you. From the form you can get a small message window.
2- Covid 19 Google my Business attributes
This one is pretty hidden on your Google My Business listing. It allows you to tell your customers that you respect health standards (wearing a mask, respecting barrier movements).
It’s quite interesting because if a customer searches for your business online, the Covid 19 attributes are visible. These characteristics are all the more important for hotel communication during this period.
If you have several sheets, this can quickly become a lot of work, there are solutions so that you can change them on several sheets at once.
3- Questions and answers
This isn’t really a new feature, but many businesses aren’t aware that people are asking questions about their listings.
Unfortunately, the “Questions and Answers” section of GMB allows malicious Internet users to answer for you if you’re not careful.
Google My Business does not notify you by email all the time. You can find all your questions and answers on certain tools such as LocalRanker and answer them with an official answer. If you have multiple businesses, it’s even more convenient to have all your points of sale questions answered in one place.
4- Get more reviews from your customers
Reviews are the sinews of the war to become more visible on Google’s search engine.
Reviews allow you to get a better reference (better ranking on search engines) and allow you to differentiate yourself from your competitors.
Imagine a user choosing between a restaurant with 200 reviews or another with only 15 reviews.
The answer seems obvious.
This is why you must regularly, I said regularly, collect opinions and respond to them.
5- The entry Covid Google My Business
This is a feature that allows business owners to post a message on their profile about the status of their business. It is quite important because you can quickly notify your customers about changes related to your business.
Bonus – The Google My Business assessment tool
The brand new thing, not necessarily integrated on GMB, is the notification management tool.
It allows you to follow up on the status of your requests and your opinions listed in your file. It’s okay if you have a review that doesn’t meet Google My Business standards.
I remind you that it is impossible to delete a review if it meets Google’s standards, but it is possible to collect more positive reviews to cover the bad reviews.
You can also make face-to-face or SMS requests with the notification booster: