Launching your business: 5 steps to follow

Are you about to start your business and wondering where to start and which way to go next? Be pragmatic and take the right approach. This will allow you to make this launch a success. Here are the 5 steps you need to follow to start your business properly.

Complete your business model

First of all, you need to be clear about your project. Your reflection must have actually gone beyond the idea stage. It must have brought a strategy, broken down into action plans.

You must have identified the precise characteristics of your offer: the nature of the activity, targeted goals, prices, distribution channels, ways to differentiate yourself from your competitors… Also make sure there is a demand in your market. .

A business model is never fixed. You can (or more likely will have to) adjust it later.

Do a market research and a business plan

If you have doubts about the viability of the project or the interest of the offer, do not hesitate to do a market survey. And if the need arises, make a business plan.

The market research and the business plan are two tools that allow you to structure your thinking, get to the point and, above all, highlight the profitability of your business.

Set goals, but be realistic in your forecasts and try to remain as objective as possible about your chances of achieving them.

Select your legal status

When all the lights are green, you can go to the next step and enter the “production phase”. During this you will need to find a legal status: micro business or sole trader, SASU or EURL, SAS, SARL, SA, SNC…

Complex, this choice requires analysis of many parameters: number of participants in the project, social status of the leader, taxation of profits, financing methods (bank loans, fundraising, etc.).

Define the most important characteristics of your business

If you choose a company, you need to find a name (company name), an activity (company purpose), an address (head office), a duration (generally 99 years) and a capital. You must also identify all the contributions that it will benefit from. So, if you associate with other people, you will have to plan the distribution of the company titles.

All of this information is included in a written document called the Articles of Association. For information, sole proprietorships and micro-enterprises do not need to establish one.

Know that many professionals can accompany you if you do not feel able to do it yourself.

Apply for your business registration

It is the last of the phases of a business creation. It consists of reporting your activity so that your company is registered in the relevant register. The registration procedure is very easy for sole traders and micro-enterprises. In general, it is sufficient to submit a declaration of start of activity (P0) and some supporting documents.

For commercial companies, the process is longer and more complex. You will need to complete an M0 form, complete a Declaration of Beneficial Owners (RBE), publish a legal notice and communicate several documents.

Once the business is registered, your business can be officially launched!

Article written by


Pierre Facon

Pierre Facon is Associate Director of FCIC, a company specializing in online media publishing on the creation, management and acquisition of companies. He created and launched the website l…

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This text is published under the responsibility of the author. Its content does not in any way engage the editors of Les Echos Solutions.

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