Harvard Business School is integrating a case study dedicated to Navya into their MBA curriculum to illustrate autonomous mobility

VILLEURBANNE, France, 28 October 2022–(BUSINESS WIRE)–Regulatory News:

NAVYA (FR0013018041- Navya), a leader in autonomous mobility systems, has been selected by Harvard Business School to represent autonomous mobility in their new case study, which will be taught, starting this fall, in their MBA program.

In light of its growing importance and the leading role it will play in the coming years, Harvard Business School considers autonomous mobility a relevant topic for future leaders. Julian De Freitas and Elie Ofek, professors at Harvard Business School, chose Navya to illustrate and demonstrate this thriving industry. Navya is one of the few players in the market that offers turnkey solutions for the transportation of people and goods and has demonstrated not only its technological mastery, but also its global leadership as well as the scale of its use cases worldwide.

The case study will be included in the Harvard Business School curriculum from November 2022. It traces the development of Navya and focuses on the strategic decisions the company faces in terms of positioning, business model, product portfolio, pricing and international strategy, and invites students to meet the related managerial challenges.

Harvard Business School interviewed several members of Navya’s management team and a number of its partners and customers, e.g. Beep, based in the US, to conduct this case study. She also invited Sophie Desormière, chairman of Navya’s executive board, to personally attend the launch in front of a gathering of students.

Elie Ofek, Malcolm P. McNair Professor of Marketing, Harvard Business School : “ Autonomous mobility is a rapidly developing technology that has the potential to respond to major societal and environmental challenges and be able to respond to them by applying the fundamentals of innovation and marketing on the one hand and economics and business plans on the other other side. hand. We look forward to introducing our students to the topic of autonomous mobility and the strategic decisions facing Navya. »

Sophie Desormière, chairman of Navya’s board of directors : ” Autonomous mobility is emerging as a topic of interest to leading business schools and it is a privilege for Navya to have been selected to illustrate this topic in a Harvard Business School case study. As a technology company The French company Navya has been able to establish itself worldwide and become a reference brand in inclusive autonomous transport. We look forward to hearing student feedback about autonomous mobility in general and Navya in particular. I would be happy to speak directly with them to compare our views on autonomous transport as well as on our strategies. »

About Harvard Business School

Harvard Business School was founded in 1908 as part of Harvard University and is located on a 40-acre campus in Boston. It offers more than 200 full-time programs leading to MBA and PHD degrees, as well as more than 70 open-enrollment executive education programs and 55 customized programs, as well as Harvard Business School Online, Harvard’s digital learning platform. For more than a century, HBS faculty have relied on their research, experience working with organizations around the world, and passion for teaching to develop leaders who make a difference in the world, shaping practice, business, and entrepreneurship around the world.


Founded in 2014, NAVYA is a French leader specializing in the provision of autonomous mobility systems and related services. With 280 employees in France (Paris and Lyon), USA (Michigan) and Singapore, NAVYA aims to be the leading player in Level 4 autonomous mobility systems for the transport of passengers and cargo. Since 2015, NAVYA has been the first company to adopt autonomous mobility solutions. Autonom® Shuttle, the main line of development, is dedicated to passenger transport. Since launch, more than 200 units have been marketed in 25 countries per year. 31 December 2021. Tracteur Autonom® Tract is intended for the transport of goods. Committed to an ambitious CSR approach, the company pursues an active policy in this area, as illustrated by the achievement of ISO 9001 certification in September 2021. The Valeo and Keolis groups are among NAVYA’s historic shareholders.

NAVYA is listed on the regulated Euronext market in Paris (ISIN code: FR0013018041 – Navya). For more information: www.navya.tech

See the source version at businesswire.com: https://www.businesswire.com/news/home/20221027006099/en/



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