a sector in full transformation

The pandemic that has hit our world has completely changed consumption habits and especially the way we eat. For restaurateurs, it was clear that they had to adapt and reinvent themselves in order to maintain an increasingly demanding clientele. At the time, responsible consumption sounded like a revolution within the fast food sector. Explanations.

The extraction boom

In 2022, it has never been easier to order food and have it delivered to your home or office. Consumers simply log into one of the many apps on their smartphone. There they can place an order and wait between 5 and 45 minutes depending on the chosen restaurant, according to the indicators on the apps, for it to be delivered.

For restaurateurs, offering this delivery service has become almost an obligation to evolve, due to the weight that fast food has gained in recent years, especially during the lockdowns associated with the Covid-19 pandemic.

But it is also a real “challenge”: how do you build customer loyalty externally? Is it possible ? Yes, by offering quality service, fresh dishes and, above all, delivery in good conditions (dishes presented properly and always hot).

Responsible consumption

Today, the ecological impact associated with this way of consumption, in addition to product quality, is one of the topics that consumers are interested in.

The environmental impact of take-out food is significant. For example, according to the website ecologie.gouv.fr, 180,000 tons of waste are produced every year in France by the fast food sector.

The takeaway restaurant industry in France also contributes to the sad counter of CO2 emissions. The main sources of emissions are cooking and refrigeration equipment and transport vehicles used to deliver food to customers.

All this waste and pollution is creating serious problems for the planet, global warming being the first sign. According to specialists, it is important to reduce the use of plastic packaging, which has been banned since 1eh January 2021 and highlight reusable containers.

Solutions offered to restaurants

Cutlery, compostable and reusable lunch boxes, bowls, cups, you must continue to work with that. Today, restaurateurs can count on companies such as Chomette offering them alternative products to plastic and labeled FSC, PEFC or OK compost.

The company is developing another aspect of responsible consumption, namely delivery via glass containers for companies that want to offer environmentally responsible takeaway sales.

Major players in the sector have started to use these products, such as McDonald’s restaurants, which use recycled materials as much as possible for their packaging. They have also put an end to the use of cardboard packaging for sandwiches etc.

However, in France, much smaller businesses (restaurants, local fast food, etc.) have also accepted the 0-plastic initiative by using recyclable packaging, especially those made from sugar cane fibers, a preferred material in the production of these new packaging. .

Finally

The change in consciousness and the ecological revolution are leading us towards much more responsible consumption. This obliges restaurateurs who benefit from the development of fast food to offer services that are increasingly respectful of the environment. This naturally involves, among other things, the use of reusable cutlery, adoption of the 0 plastic policy.

What should the next sectors be to replicate that with fast food? Major retailers have also implemented drastic measures, such as eliminating plastic bags.

(Photo credit: iStock)

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