While business creation is increasingly successful and opportunities are everywhere, many creators ask themselves whether they are made to create their own business and whether the business they want to start is a good fit for their profile. Two big questions arise: what is the reason that pushes me to create a business, and will my idea succeed in developing and becoming sustainable?
A deeply rooted desire among the French
Business creation is an area that now interests a good part of the French population. It is clear that it is no longer reserved for an elite, but affects both experienced professionals and people who want to get out of a precarious work situation. It is clear that the desire to create a business is still present despite the health crisis.
It must be said that with the arrival of the Internet, new technologies that surround us in our private life as in our professional life and the laws in favor of entrepreneurship, the possibilities abound. Everything becomes subject to company creation. Today, the smallest need, the smallest necessity can be an opportunity to develop a business that is synonymous with success and success. Therefore, the idea of creating a business is still, much more than ever, relevant. But questions arise before the start.
Identify your personal characteristics
The first question you need to ask yourself is one that relates to your desires and your personal characteristics. There is no point in starting a business if you are doing it for the wrong reasons or if you do not have the qualities necessary for your project to succeed.
It is important to understand who you really are, what you really want and to do introspective work. To do this, you can start by taking stock of your motivations that drive you to create your business. This motivation can be quickly eroded, it is better to identify the area that suits you, so if you are attracted to sustainable development and ecology, there is no point in turning your project towards heavy industry. So take the time to find out what you like and what you don’t like.
Then comes the time to take stock of your own qualities and abilities. Some personalities don’t go well with entrepreneurship, especially if you’re risk-averse, for example. The risk of not being able to get your business off the ground is there, you know that, so you will have a hard time bearing the dangers if that is the case. If entrepreneurship is an extremely formative test, failure is easy.
Here are already some qualities necessary to create a business: stubbornness (because it will not always be easy), persistence (because it takes time before starting), sense of responsibility (because you want to be the boss) or again hardworking (you are bound to have a lot of work at least in the early years of the business).
As for skills, most can be developed throughout your career, although you need to ensure that certain skills are present from launch and in the founding team to deliver your product/service. So, if you want to create a business based on e-commerce, it is strongly recommended to have a web developer in your team.
Your idea corresponds to your preferred sector
Second, it is essential to take all the time necessary to outline your ideas, identify them as precisely as possible, and imagine how you can implement them. Some are particularly creative and have identified needs to be met without actually having clear ideas in their heads. The first reflex remains to try to formalize it broadly and see in which sectors they can be used.
Once you’ve done this quick work, your main goal should be to find an idea that works for you and fits into an industry you don’t hate. Considering the number of hours you will work in the company, the sector must please you as much as the idea so that you can flourish. This perspective on you and your ideas is therefore one of the first things to put in place to start this process in the best possible way. The success of your entrepreneurial project depends on upstream preparation, which must be as solid as possible. The earlier you prepare your project, the more time you can spend thinking about your ideas, your projects and your wishes, the more you increase the chances of success.