Team France Export: the team at the service of international companies

Posted October 24, 2022, 6:30 am

On the way to export! “Thanks to the creation of the Team France Export one-stop shop, over the last three years we have achieved in simplicity, proximity and efficiency,” says Henri Baissas, Team France Export (TFE) operations director at Business France. The strengthening of the synergies between the public international support operators, which are the CCIs, Business France and Bpifrance, brought together in a common dynamic, is therefore bearing fruit. Here in detail is the journey of a first-time exporter-entrepreneur within the TFE team.

Find the right contact person

On the Team France Export website, the entrepreneur initially creates his account according to his region of establishment. A dialog box opens and then assigns him a single advisor located in his CCI to whom he reports.

Almost 200 advisers, employees of Business France or CCIs, thus intervene in the area. “Local referees, they are real export trainers for the entrepreneur”, says Henri Baissas. Each international advisor is a specialist in a sector of activity. It supports an average of 150 companies whose profile, needs and requests are registered in a customer relationship software shared by Business France and the CCIs.

Define your export project

During his meetings and exchanges with the entrepreneur, the international advisor will establish an export diagnosis according to the product and the company’s capacity. This is based on data by country or prioritization algorithms.

The aim is to identify international business opportunities. “For this, the adviser will also be able to mobilize 750 experts abroad, members of the Business France offices in 50 countries or Team France Export dealers in around ten complementary countries”, explains Henri Baissas. Here, too, TFE specialists abroad respond to a sector organisation. “They are the main providers of business thanks to their field knowledge of contractors or distributors on site. »

Preparation for an investigative mission

Business France offers French entrepreneurs the opportunity to “hunt in packs” under the French flag at major international fairs. “Almost 500 collective operations of this type are carried out every year, such as at CES in Las Vegas in technology or, more recently, at Beautyworld Middle East in Dubai in beauty products”, announces Henri Baissas.

These professional events allow meetings with major accounts or potential foreign buyers. “In eight out of ten cases we identify a business partner,” says the director. Individualized operations can also be set up. Like this demonstration of the innovative welding process of SME Stirweld, based in Rennes. A business meeting organized at the French Embassy in Turkey.

Financing the internationalization

The international advisor masters all export financing solutions. “It starts with subsidies from the regions, which can be significant with support for the cost of international access of the order of 50% or more”, states Henri Baissas. The region can thus contribute to the national system for Chèque Relance Export*.

When the export project becomes more mature, the company can apply for cash advances with public guarantees, such as credit insurance. Escort prospecting insurance up to 40,000 euros and prospecting insurance with tickets from 150,000 euros to 200,000 euros are part of these tools. “The international adviser will help the entrepreneur put together his application file and then hand over control to his colleague, who is a referent among the fifty Bpifrance advisers from TFE”, clarifies Henri Baissas.

Finally, before a physical establishment or the creation of a subsidiary, the company can also recruit a young professional thanks to an International Voluntary Work Contract (VIE), financed up to 5,000 euros by Chèque VIE.

*Chèque Relance Export covers 50% of the costs of an international support service (training, preparation or investigative operations) within a ceiling of 1,500 to 2,500 euros. This support scheme has been extended until 15 April 2023.

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