FREENOW, the European mobility super app, this week reveals the results of its survey on the future of mobility in business, conducted among 501 French professionals.
This is an opportunity for companies to (re)think their company vehicle strategies and mobility policies for their employees.
The declining popularity of the company car
If the company car is a salary perk that is always appreciated, its popularity is no longer unanimous. 29% of professionals have access to a company car through their employer. But 59% of them would be ready to give it up if they could benefit from a similar mobility budget so they could choose the mode of transport of their choice. A request that is partly motivated by the many inconveniences that the use of a car in urban areas entails. For 51% of French workers, traffic jams are the biggest inconvenience of use. It is followed by the cost of fuel for 44% of them, then lack of spaces and high parking costs for 38%. In addition, almost one in three employees believe that business travel will decrease in the coming years, reducing the interest in owning a vehicle mainly dedicated to long journeys.
The choice of a multimodal budget
An alternative to the company car, a mobility budget allows professionals to choose their transport option flexibly and according to the occasion (car sharing, taxi, public transport and micro-mobility options such as bicycles, scooters or electric scooters). Today, only 7% of workers claim to benefit from such a wage benefit. However, if their company offered them the choice, 41% of employees without a company car would rather choose a mobility budget. For professionals, this option has many significant advantages in terms of mobility. First of all, the choice, because for 78% of French workers, the main advantage of a mobility budget is the free choice of mode of transport according to their needs. Next comes second place for 74%, lower mobility costs, then third place for 70.5%, access to forms of mobility that respect the environment.
The increasingly decisive environmental criterion for professionals
Many employees today are concerned about their carbon footprint, and many would like their management to be more involved in this matter. While 52% of them indicate that their employer proposes measures aimed at reducing their company’s carbon footprint, 48.5% believe that it is not interested in the emissions caused by the mobility of their employees. With this in mind, 68.5% of workers believe that their company should promote sustainable mobility alternatives to reduce their emissions, and 74.5% would find it attractive if it offered a mobility budget to achieve this goal. Benjamin Giovanni, Sales Director at FREENOW France, says: “After the summer we just had, many are wondering about their environmental impact and their way of getting around. If we observe that this affects an increasingly important use of the funds for micromobility on a personal basis, we can note that, on the professional side, the French expect from their employer a real commitment to these issues and a real diversification of their form of transport “.
Survey conducted by FREENOW among 4,554 professionals in 9 European countries: France, Germany, Austria, Spain, Ireland, Portugal, Italy, Romania and Poland.
The FREENOW group brings together VTC, taxi, car-sharing and micro-mobility activities (scooters, bicycles, etc.) in the joint venture between Mercedes-Benz Mobility and BMW to form the main multi-mobility platform in Europe. It includes services from FREENOW (11 countries in Europe) and Beat (5 countries in South America). Together, these services are present in 16 countries and more than 170 cities and serve more than 56 million users. FREENOW integrates many partners to offer its users a wide range of mobility options to get from point A to point B. In total, the company has 1,850 employees in 27 countries around the world and is now led by Thomas Zimmermann, its CEO.