Brands land in the metaverse thanks to METAV.RS

METAV.RS, the startup dedicated to supporting brands in the metaverse announces a fundraising of 3 million euros to accelerate the development of its platform and recruit more.

Integrate and manage your products easily in digital universes

The no-code white label solution makes it easy to create NFTs and sell them on dedicated pages, on the brand’s e-commerce site or on marketplaces, creating enriched experiences.

The startup provides brands and agencies with a series of integrated applications that allow them to, for example, manage their own virtual universes, called Minivers. Accessible from a web browser, the Internet user can discover the universe of the brand in an immersive way, interact with many elements and purchase dematerialized branded goods (NFT) especially through virtual fitting rooms.

METAV.RS has around ten key customers, primarily luxury and retail brands. The startup also partners with creative agencies and consultancies to enable them to centrally manage the experiences of the brands they support, particularly for the launch of NFT collections and the creation of immersive experiences.

A round table in good company

The startup, previously self-financed, brought several French and foreign investment funds, experienced entrepreneurs and Web3 figures into its capital.

This seed round was led by Jsquare (DFG Group), a specialist Web3 fund based in Singapore, together with consulting firm Sia Partners via its start-up Studio and 50 Partners, an investment fund that founded around 50 entrepreneurs.

METAV.RS is also surrounded by well-known and recognized “Business Angels” such as David Balland, co-founder of Ledger, Sébastien Borget, co-founder and COO of The Sandbox, Michael Amar, co-founder of Ifeelgoods and multi-entrepreneur, Thibault Renouf, CEO of Partoo , Joel Hazan, managing director and partner at BCG, Sébastien Lalevée, managing director of Financière Arbevel, and Jonathan Bordereau, co-founder of Golden Bees.

The Metaverse, a market in the making

The global metaverse market could reach $13 trillion. Combined technologies combining 3D, augmented and virtual reality and blockchain are maturing and allowing new applications.

The challenges for brands are several: First of all, it is about creating new experiences and capturing audiences such as Generation Z and Alpha. The latter, heavily invested in their digital identity, will in 2025 spend almost 4 hours a day in the various metaverses.

Brands are very interested in these new virtual environments and how this will transform their model in the medium term. The luxury brand NFTs market alone could reach $56 billion by 2030.

It is not surprising that all brands now give a more or less important place in their strategy to Web3 and the opportunities it may have for their business.

Allow brands to manage their presence and become #1

In practice, METAV.RS wants to democratize access to the metaverse for brands and give marketing teams the opportunity to easily and quickly integrate content into selected metaverses.

In particular, the team implemented a 3D reconstruction application (3D Builder), which made it easy to scan real objects to transpose them into the metaverse. The 3D models thus generated make it possible to create digital twins that can be integrated across metaverses and/or integrated into product sheets on e-commerce sites to increase sales of physical products.


This platform allows brands this type of tool:

  • Interoperable and resilient, connected to the main metaverses and social networks, to easily deploy the brand in new virtual universes;
  • Compatible with the main e-commerce platforms and applications to improve NFTs, to set up digital twins;
  • Available by allowing user payment by credit card and simple access to brand experiences from a web browser;
  • Secure and compliant, critical for consumers and brands.

The arrival of Web3 leads to a decentralization of the web and the emergence of many new virtual universes. The challenge for brands is simply to be able to activate and manage their presence in these new universes: more reach, enriched and unique experiences implemented simply while maintaining control of their brand in these virtual universes.

We are developing a simple tool that allows brands to manage their activity in metaverse, a kind of metaverse CMS.

Some of our customers have very ambitious plans to transform their existing model. We support them in the co-construction of the 3-5 year roadmap and divide this plan into batches and activations in order to deliver the first bricks in a few weeks. “, explains Clément Foucher, co-founder of METAV.RS.

The start-up will participate in several events in the coming months (at Web Summit in Lisbon, at GITEX in Dubai, at CES in Las Vegas and at NRF in New York) and will produce NFT collections for some of them. METAV.RS had already created the Metaverse Summit NFTs by creating an embeddable MetaJacket on both Decentraland and The Sandbox.

Asia, a key issue for the metaverse

Asia will account for 60% of the luxury market by 2025 with a large portion of the population belonging to generations Z and Alpha. These hyper-connected generations are excited about new interactive and innovative experiences with their favorite brands and are ready to spend small fortunes to improve their digital status.

Digital identity, and especially NFTs, are the new social markers for Generations Z and Alpha. This is all the more true in Asia. Many luxury brands are seizing the opportunity and also preparing for the future by creating desirability through activations aimed at Alpha generations “.

To accelerate its development in Asia, METAV.RS has opened an office in Hong Kong and Seoul, which especially offers a support offer for large accounts in complex, specific, but gigantic markets.

METAV.RS was created in January 2022 by 4 partners from 3D and entrepreneurship: Simon & Clément Foucher, Jérémie Salvucci & Adrien De Lavenere-Lussan. The company now has 20 employees distributed between Paris, Angers, Vierzon and Hong Kong. METAV.RS is incubated at Station F by Naver, a Korean web and metaverse pot. For more information, visit the METAV.RS website or follow them further Twitter and Instagram.

Receive an overview of news in the world of cryptocurrencies by subscribing to our new service at newsletter daily and weekly so you don’t miss any of the Cointribune essentials!

Cointribune editorial staff avatar
The Cointribune Editorial Board

The Cointribune editorial team unites their voices to express themselves on topics specific to cryptocurrencies, investing, the metaverse and NFTs, while striving to best answer your questions.

Leave a Comment