How to Make a Business Plan for a Franchise Training Organization?

Have you chosen your gym franchise? You must now raise funds to make your project a reality. To this end, to convince bankers in particular, you need to prepare a business plan: here are 5 steps to write the business plan for your franchise training organization.

Present the team and the genesis of the project

The first part of a business plan is always a presentation of the team and the creation of the project, for an educational organization as for any other business. In fact, bankers support a project manager first. They must have self-confidence, feel that “the man/project” fits.

This presentation will therefore directly depend on the type of franchise training organization you wish to open:

  • To a franchise business schoolyou will have to show your credentials with an experience like manager of profit center and leader, ideally from a large structure. A complete educational course (ideally engineering or trade school) is undeniably an added asset.
  • For a B2B training organization oriented coaching and training in management, marketing strategy and commercial strategy, Ideally, you should have experience as a senior manager, manager, sales director, marketing director or other. And this, especially because these experiences will be crucial to later convince your prospects.
  • For a language teaching organization, especially English courses, it is obvious to have teaching experience is a big plus. But experience as a manager abroad or dedicated to international work is also an advantage for opening an English school as a franchise.

The genesis of the project is also important: What made you want to open a franchise training organization? How did you choose your gym franchise? What were the stages of your journey before you signed your contract? Sincerity and clarity are the key words here. But as you can see, here you are laying the groundwork to seduce a banker by demonstrating that you have thought about your project and that you have already been able to convince a brand to integrate you into its network. The game is already almost played.

Presentation of market research for your training organization

Market research is the other major part of your business plan for a franchise training center.. And this, especially since your brand’s only obligation is to provide you with a general state of the market on a national level, not a local market survey. This investigation is the responsibility of the franchisee, not the franchisor.

In terms of training organization, this market research will therefore again depend on the type of business you want to create:

  • For a business school, it will be necessary that the establishment municipality does not have one, or that the urban area is sufficiently important to justify the opening of a new business school in franchise. Under 300,000 inhabitants (or 15,000 students) opening another business school seems illusory. On the other hand, it may be interesting to note the orientation of young high school graduates in a medium-sized city, whether it is close to or far from a large urban area, to determine the relevance of opening a franchise business school there. From 54 students, such a training organization can actually be profitable.
  • For a language training center it will be necessary toexamine the number of competing companies, by integrating educational support centers and reporting it to the population and especially to the number of middle and high school students, the preferred targets for this type of institution. But according to the brand, you can also focus your market research on the companies that are present in the catchment areawhich also allows you to lay the groundwork for your business model, which will be explained later.
  • For an exclusively B2B training center (coaching and training), you must of course study the competition, but also increase the number of managers as well as the number of employees, to classify them by degree level, contract types and CSP. This will allow you to more accurately determine the potential of your business.

Reveal the franchise’s marketing and communications strategy

In franchise, marketing strategy is generally determined by the concept of the brand with which you create your training center. Pricing, targets (individuals, professionals or both), brand image, etc. : all these elements are directly written into the concept.

It is therefore this part of the business plan for an educational organization is written in collaboration with the manager of the networkwhen it does not simply consist of elements directly provided by the network head to present its concept.

The communication strategy at local level, on the other hand, is a prerogative of the franchisee. If it sometimes happens that certain brands take care of it themselves, it is however preferable to investigate it in depth.

Indeed, it is the communication strategy at the local level that will largely determine the start of the activity, the acquisition of the first customers and their loyalty.

Prescription issuers, communication targeting, examples of media, distribution channels (directly in schools, businesses or at home or only in the educational organization’s premises) etc. are all elements that must be presented in the business plan.

Demonstrate the economic model and financial forecasts

The business model answers the question: “How do I make money”. But with a gym franchise, it again depends on the concept, on the sign. This part of the business plan is therefore also drawn up in close collaboration with the manager of the network.

On the other hand, it is on the one hand this financial model, but also on the market research you have done on the other hand, that you will be able to develop your financial forecasts. These are therefore specific to each project to create a franchise training center.

That said, especially in franchises that already have a significant network, these forecasts can be refined based on actual data from other businesses in the network. Where the forecasts for an average business are made on the basis of entirely hypothetical scenarios, in franchises they can be quite accurate. This is a significant advantage.

Write the summary

When developing a business plan, the last step is to write the first part! Take effect, The executive summary is the initial summary of your business plan for a franchise training center. He is the one who must summarize the key points of your plan in a concise and clear manner and, above all, make your reader want to immerse himself in reading your document. You have to tease, give the essentials, but also make you want to know more.

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