Today, the metaverse is everywhere and it seems that no brand wants to miss out on this burgeoning new sector. France is not to be outdone, as more and more local brands have decided to team up with players in the sector to create their own virtual world. Below you will find a small tour of these Made In France metaverses.
- The sandbox
- French companies based on The Sandbox metaverse
- Cross cross
- Casino group
- Axa Insurance
- Havas Group
- France television
- Luxury brands and the metaverse
- Heading for a massive adoption of the metaverse in France?
The Sandbox is THE French metaverse company, and already strong with great international recognition. This company sells plots of virtual land to its customers, enabling the latter to be able, from these lands, to create their own virtual territory.
Currently, more and more international companies are looking to acquire one or more plots within The Sandbox, and an increasing number of French companies are also starting to join the movement.
Meta’s investment in the company was also a defining moment for The Sandbox, driving a company that had previously “just” sold virtual products into the burgeoning world of the metaverse.
- If you want to see our price predictions for The Sandbox’s asset, follow this link.
For many brands, the metaverse is actually one new way to promote their products, in the form of a virtual advertising exhibition that offers new ways to interact with their existing consumers and potential customers. Therefore, a host of international and national brands are currently not hesitating to invest large sums in this sector.
That main advantages brands see in this adoption are:
- Know how to be innovative and not be overtaken by the competition
- A new kind of advertising window
- Offer alternative products to stand out from the crowd
- Diversifying income by entering a promising new sector
French companies based on The Sandbox metaverse
More than 200 brands are already on The Sandboxbut here we will focus on the French brands that are present there.
1) Carrefour Group
The Carrefour group is one of the first French consumer companies to try blockchain technology.
It is therefore no surprise that the company then adopted the technology of the virtual world and bought the virtual plot of 33,247, equivalent to 9 hectares – or 30 “standard” supermarkets – in The Sandbox at the beginning of the year 2022.
Justified NFBEE Supermarket“1st supermarket in the metaverse” started with one NFT project with an ecological vocation centered on the protection of bees.
The proceeds from the sale of these NFBEEs will be donated to the bee protection fund, Beefound, under the Fondation de France.
Beyond this charitable mission, Carrefour’s general approach within the metaverse is of course to offer its consumers the possibility of racing in the virtual world, then to receive their products in the real world.
It remains to be seen how this virtual trading space will develop in the future.
2) Casino group
In 2021, another well-known consumer product company in France and abroad, Casino Group, has also joined the metaverse of The Sandbox with a decentralized game available to Club Leader Price customers – though Monoprix was soon to join the metaverse in turn.
According to the company’s website, this new offering aims to offer a new “hybrid” experience to its consumers, between entertainment and commerce.
This game, based themed around adventure and food and developed in collaboration with BEM Builders, it allows its participants to earn Club Leader Price vouchers and discounts. For now, it still functions as a “lab” and its users are the testers.
3) AXA Insurance
In February 2022, the insurance group AXA France announced a change have joined metaverse of The Sandbox, which makes him “leading French insurance company in the metaverse“.
Here too, AXA’s precise project within the virtual world is still under development, but it would be a matter of offering its customers a “room to come together” and to explore the possibilities that this new technology can provide.
Thus, through this purchase, AXA seems to have sought to act with the idea of following the burgeoning momentum in a new sector before even developing a specific program there, which could testify of a marked belief in the promising potential of the metaverseno matter what.
In a probably less surprising turn from a game company, Ubisoft also bought its land at The Sandbox in early 2022.
In his case, Ubisoft bought this virtual virtual land with the specific purpose of launch its popular Rabbids series of games.
That said, the company also plans to integrate other of their game series into The Sanbox metaverse, including Assassin’s Creed.
5) The Havas Group
The Havas group had already demonstrated its interest in new technologies and the virtual world with its first inclusion from 2008 in Second Life gamewhich is considered by many to be the forerunner of the metaverse.
It is now at Sandkassen that Havas has dropped anchor with the project METAVERSE OF HAVASlaunched by three of the group’s agencies.
Thus, the group has launched one of the most developed metaverses to date, in the form of a veritable virtual village called “69th Havas Village“, where it will be possible to participate in concerts, product launches and a wide range of other virtual events.
The Franco-German TV channel has also demonstrated its desire to engage with new technologies and the metaverse, this time through a concert by the French artist Timothée Joly.
This time, instead of The Sandbox and its virtual playgrounds, Arte has partnered with Horizon Word to design this new musical experience, which also allowed him to test the potential of the metaverse.
We now have to see what other initiatives the chain will take within the virtual world and Web3.
The company secured its entry into the virtual world through The VRChat platformwhich has been available since February 2022, and provides its virtual experience through a PC and a virtual reality headset.
For now, France Télévision’s metaverse project mainly focuses on sportswith the possibility to participate in sporting events in the virtual world, or to visit stage 2.
The concept also extends to event organizers with experiments around virtual avatars.
Luxury brands and the metaverse
Finally, luxury brands and fashion designers have particularly stood out since 2021 for their growing use of NFTs and the metaverse.
Thus, brands such as Louis Vutton, Yves Saint-Laurent or even Estée Lauder with its beauty products combining digital NFTs and physical goods, everyone rushed to invest in Web3 and its various branches.
This particular enthusiasm on the part of the luxury goods sector has several reasons, including:
- The metaverse can be a form of experimental laboratory product-wise, which makes it possible to test certain trends and measure the pulse of virtual demand, or to be able to differentiate one or more products in particular. Concept ideas can thus be shared first-hand with customers, testing their commitment and enthusiasm before they decide whether to launch a product in the real world.
- The virtual and innovative metaverse experience can allow customers to do so engage more personally with brandsoften in a playful way that has the potential to increase their loyalty, their appreciation and their relationship with said brand.
- The near-infinite potential of the metaverse enabled by technology can offer creators, designers, and artists a greater great creative freedom.
- The opportunity to make virtual shoppingwhich has its advantages in terms of time, transport and logistics.
- With the adoption of tomorrow’s technologies, luxury brands that are sometimes more than a century old can stay relevant and reach a younger audiencewho may not have learned about their products through more “traditional” marketing approaches.
Heading for a massive adoption of the metaverse in France?
Although the NFT industry saw its major boom in 2021, adoption of the metaverse by mainstream brands really took off in the early months of 2022.
In France and abroad, the number of well-known brands rushing to invest in this sector is a rather telling illustration of its growth potential, as well as the conviction of the major marketing, financial and advertising players in its abilities.
But whether the metaverse will live up to its promise in terms of consumers and the general public, only time will tell.
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