With Business Essentials, Apple launches the range of business services

Apple launches the range of services for ” small » companies with no more than 500 employees. The Apple brand has just unveiled Apple Business Essentials, a paid subscription that helps managers easily manage their employees’ devices.

A motto: simplifying employees’ lives

The service defines itself as an IT department for those who do not have one, and it has its own application that allows you to directly configure the parameters and add the necessary applications to all the company’s devices: it will no longer be necessary to spend a long time setting up a newbie’s Mac, for example. Of course, these settings can be adjusted for a single device in the box, or even for a single employee, but also depending on the hardware used (the configurations on an iPad are logically different from those on an iMac), the idea is ” Automatically assign the right apps and settings to employees, teams and their devices “.

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The offer also gives employees an iCloud space, which both allows them to save their work and improves collaboration between colleagues, especially for people who use remote work. Apple also guarantees increased security: ” You control security settings and features such as password and software update policies, FileVault and Activation Lock so users can’t change them by mistake “, explains the company.

To take advantage of Apple Business Essentials, each employee has a work ID. To access all his settings and his iCloud space, he only needs to enter them; Apple reminds you that it is also possible to configure your personal devices. In this case, a cryptographic separation is introduced for the professional data to preserve the confidentiality of the personal data and the security of the company data.

In addition, in the event of a hardware change or an update, simply register your identifiers to access all your documents, settings, applications, etc.

Apple devices opened on Business Essentials.

Apple Business Essentials makes it possible to harmonize all the Apple devices used in a company. Image: Apple.

An AppleCare+ program

Small businesses are at the heart of our economy, and we’re proud that Apple products help them grow. Apple Business Essentials is designed to help streamline every step of managing employee devices in a small business – from setup, onboarding and upgrading to fast service and priority support, while keeping data backed up and secure so businesses can focus on running their business Explains Susan Prescott, Vice President of Enterprise and Education Marketing for the Cupertino company.

Apple Business Essentials is currently available in beta in the US and is priced from $2.99 ​​to $12.99 per month per user. As an additional option, businesses also have access to AppleCare+, which provides 24/7 phone support, training for IT administrators and employees, and coverage for up to two device repairs per month. plan per year. Finally, Apple ensures that a technician trained by it can intervene on site in just four hours to restore the devices to working order in the event of a breakdown.

Apple is expanding the use of its services, which is on the rise

The launch of this new service from Cupertino makes perfect sense. Indeed, the company’s services are experiencing unprecedented success and achieved the best results in their history during the third quarter of 2021, so why not try the adventure for professionals as well? With a very robust and valued hardware in the business world, Apple can hope to capitalize on the success of its hardware.

Apple’s motto with Business Essentials is to get work ” easy “, an important argument when you know that the entire ecosystem of the Apple brand is intuitive and refined and can be less burdened than the solutions from Google or Microsoft. For now, however, it is obvious that the latter offers more complete offers than Apple and are real giants in the field.

However, knowing Apple, it is possible to expect a significant attraction from professionals to this new service, especially since it directly connects the software and hardware parts to greatly simplify the use as well as the ergonomics in the company.

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