Launch of the 3rd edition of the Choiseul Africa Business Forum

Rbringing together around 600 of the most influential decision makers and senior economic and institutional leaders from Africa, Europe and the Gulf, this event is an opportunity to explore the business opportunities that abound in the Kingdom and the African continent as a whole. .

On the menu for this day, panels around a wide range of important topics, including the promotion of investment in the Casablanca Settat region, the digital transformation of SMEs, cyber security in Africa, energy transition, sovereignty of the continent’s food supply, African health systems and infrastructure needs In Africa.

The opening session of this third edition of the Choiseul Africa Business Forum was marked by the presence of senior political and economic leaders, including Head of Government Aziz Akhannouch, Pascal Lorot, President of the Choiseul Institute, Andry Rajoelina, President of the Republic of Madagascar, Abdellatif Mâzouz, President for the Casablanca-Settat Region, Chakib Alj, President of CGEM, Olivier Becht, Minister Delegate in charge of Trade, Attractiveness and French Citizens Abroad, Clare Akamanzi, Director General of the Rwanda Development Board, Hani Salem Sonbol, Executive Director of International Islamic Trade Finance Corporation (ITFC).

In his opening speech, the head of government, Aziz Akhannouch, noted that “Choiseul Africa Business Forum is a renewed opportunity to enrich the dialogue between the different players on the continent, but also with their partners in Europe and in the Gulf States. Choiseul today features 100 brilliant young leaders, including 12 brilliant Moroccans who contribute to the development of Africa.In Morocco, the issue of talents is central to the reform dynamics driven by HM the King and which the government has fully taken up, for the various socio-economic projects that have been launched.

In this regard, the head of government cited the reform of social protection, the revision of the national health system, the reform of public schools to restore equal opportunities and the investment charter, which is currently being adopted, for a renewed dynamism of private investment , which creates value and jobs for our country.

Aziz Akhannouch stressed that Morocco can play the role of facilitator of foreign investment on the continent, with Europe and with the rest of the world, explaining that “the Kingdom for several years, under the enlightened vision of HM the King, has made the challenge. that develop infrastructure to international standards that can ensure increased connectivity between Africa and the rest of the world”.

For his part, the President of the Republic of Madagascar, Andry Rajoelina, specified that “Madagascar’s participation in this forum, which today brings together all Moroccan employers, testifies to our will, but above all to the conviction of the Malagasy State in the importance of public- private partnership, which is the basis of any effective economic development, and this symbolizes the will to move forward, to look to the future and to relaunch the productive machine.”

And to continue: “Africa and the Indian Ocean provide an ideal platform for cooperation to meet the challenges that await us by streamlining continental exchanges, and this by focusing on our geographical proximity and our cultural affinity. We should rather focus on what brings us together and not on what keeps us apart”.

In addition, the president of the Casablanca-Settat region, Abdellatif Maâzouz, noted that this edition of the said forum is essentially dedicated to the promotion of responsible and mutually beneficial investments in the various territories of the African continent within the framework of a South-South Northern partnership.

“Africa is strongly affected by the triple health, energy and ecological crisis, to which are added the consequences of the conflict in Ukraine. The continent, which abounds in natural and human resources, is not responsible for any of these crises, on the contrary. These crises have enabled several African nations to show a certain resilience, a strong flexibility and a great capacity to seize the opportunities revealed by the crisis”, he emphasized.

For his part, the President of CGEM, Chakib Alj, affirmed that Morocco is an important actor in the inter- and intra-continental dialogue, noting that Africa and Europe share the same challenges, especially those related to immigration, climate change and unstable supply chains, hence the need to work on joint solutions and further strengthen their ties.

Remember that at the end of this day, four Choiseul Africa Prizes will be awarded to African organizations and economic leaders during a special ceremony: Entrepreneur of the Year, Woman Leader of the Year, Innovative Project of the Year and the Grand Choiseul Africa Prize .

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