Influence monetization, a new way to sell directly

[CONTENU PARTENAIRE] NewAge was created in 2011 to answer a complex question: how to transform as many lives as possible around the world? The direct sales company then specialized in health and wellness products. It now offers a dozen brands, focused on nutrition, body health, skin care, essential oil trading or air and water purification. NewAge now aspires to become a leader in the global direct selling market. To do this, it is preparing to take a first trip thanks to its partnership with the Kwik marketplace, whose official launch in Europe will take place on March 23, 2022. Explanations with Icham Benallal, General Manager EMEA/CIS.

First of all, can you briefly introduce the Kwik marketplace?

Kwik stands out from other marketplaces. In fact, its added value is in line with the times, as it allows as many people as possible to be an influencer. Its operation is simple! When a user shares a link to a pair of shoes, for example, he can be paid when purchases are made from the same link.

User A is thus remunerated after the purchase of user B. User A is remunerated himself if user C uses this link to make a purchase. User A is still paid, however, as he has indirectly influenced the sale. And so on… This wave system of influence can continue to the last ear!

Besides this remuneration, what are its benefits?

This platform allows brands from any country to develop in the European or even global market! This is a significant help at a time when small businesses or small craftsmen have found themselves in difficulties due to the pandemic.

Many of them do not master the digital tool to sustain their business and therefore had to go bankrupt. Today, Kwik makes it easier to sell their products directly, for free, and gives them access to a larger customer base.

Why did Kwik catch NewAge’s attention?

Our business model is also based on independent representatives who communicate about our products and share them in the market. In addition to this common point, we have also generally noticed that everyone’s need to influence the other today is exacerbated by social networks. Influence is now part of our daily lives. Each of us has already recommended a brand, a product, a place to visit or a restaurant to eat!

And yet no person has ever been compensated for these actions. Therefore we will use this platform to invite everyone to recommend their favorite products while getting paid for it. We believe that monetizing influence is key to the future of our industry. The number of micro-influencers will multiply across all territories, so this trend will quickly become inevitable.

Finally, let’s go back for a moment to the opportunity that this system represents for businesses and craftsmen. NewAge has 400,000 independent representatives worldwide. Let’s imagine that each of these people has about 100 people in their network. This therefore symbolizes 40 million possible customers!

Digitization is almost no longer a topic in your sector of activity, as it seems so obvious. Do you think it is still a competitive asset today?

Digitization has already been underway for several years at NewAge! We have done away with paper, we no longer issue catalogues, we have organized virtual advertising campaigns… NewAge has reinvented itself, but it is true that digitization has accelerated for all sectors since the arrival of the pandemic. I even believe that this digitization will push us to the limit, and unfortunately those who have not yet mastered it will fall behind.

This content was produced with SCRIBEO. The BFMBUSINESS editorial team did not participate in the production of this content.

In collaboration with SCRIBEO

Leave a Comment