Bachelor of Business Administration (BBA): a diploma recognized worldwide

Only in Europe – and still – is the three-year bachelor’s degree better known than the four-year BBA. It is about the format between bac + 3 and master (bac +5) for the latter, which does not correspond well with the pursuit of studies in the French way. Rather, the diploma is intended to respect the most widespread arrangement in Britain and the United States, namely four years of study, some professional life and, if relevant, a return to school benches. to complete a two-year MBA (Master in Business Administration).

French schools are adapting to correct this small flaw in the program. At Neoma BS we depend on partnerships: “4+1 agreements are made with the best Business Schools. They give our students the opportunity to continue their master’s studies with partners such as HEC Montreal, Cranfield University in the UK or the IE Business School in Madrid”, explains Céline Davesne, Deputy Director General in charge of programs and international affairs from Neoma. Thus, we meet the wishes of French students who can take a master’s degree in one year instead of two.

Studies without borders

If there is one thing to know about the BBA, it is its international dimension. You will almost always study there in English, in classes with dozens of nationalities.

“We offer our students the opportunity to start their first year in English with two thirds of the international teachers. Enhanced language courses are offered to reach a level that allows secondment from the 2nd year”, explains Céline Davesne. And it is precisely the intercultural aspect that convinced Félicien Botrel to become a member of the Global BBA at Skema Business School: “In addition to the courses, it is this whole universe that I came to seek, the confrontation other points of view and mentalities”, explains one . that says “wanting to learn more about people than about a job.”

Félicien Botrel contributes to the diversity of career paths by bringing his atypical experience: “I worked for six years in the transport sector. It’s a life change that I operate in Skema”, he comments. In his search, international relations. “I’ve already targeted some very interesting masters 2,” he says.

The math is simple: “We can offer a richer content in four years than in three,” says Marc Gibiat, director of undergraduate programs at Audencia in Nantes.

A well-trodden course

The school, which already offers a classic bachelor’s degree, has chosen to launch a four-year format in collaboration with the engineering school Centrale Nantes. And for a very special reason: the educational content in BBA Big Data and Management is far too close to be included within the framework of a simple bachelor’s degree. “It’s a three-stage rocket that leads to a complete hybridization of skills,” announces the program director. Namely, three first semesters devoted to basic knowledge, shared between Audencia and Centrale; two others entirely dedicated to data, in Casablanca, followed by another six months in China (Shenzhen) before returning to France. Everything is alternated with internships and taught in English.

“For thirty years, I have seen brilliant students torn between business and engineering. They no longer have to choose,” rejoices Marc Gibiat. But it is certain that four years will not be too much.

Le Parisien Etudiant – special “Bachelor (bac+3)” 2022

“Profile of the Resourceful Globetrotter”

3 questions for Pascal Krupka – Director of Programs at EM Normandie

What is the typical profile of a BBA student?

He is a globetrotter, used to living in a multicultural environment and who has a strong taste for discovering others. On a professional level, he is not yet specialized in one field and is giving himself time to discover. He finds in BBA a curriculum that is both generalist and international, which gives him the opportunity to go abroad, which he is not afraid of because he is resourceful!

What experiences will he have?

We will mobilize all our school’s resources for him. It starts with two years at our new Paris campus before spending one in Oxford and the last in Dubai (opening in September 2022). Enough to offer him inspiring meetings with professionals and companies both local and global.

What are the career opportunities?

Unlike bachelor’s graduates, those with a BBA mostly enter the labor market. They find interested employers everywhere to recruit them: in China, the USA as well as in Europe. Their salary is very similar to that of a bac +5, as are the functions they occupy. Typically, they start as a country manager (responsible for a country) for companies that want to open a new market and are looking for frameworks that are able to adapt to all terrains.

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