Salary, missions, skills… Everything about the profession as a business developer

To survive, a company must adapt to its environment and constantly innovate. Business developers are recruited precisely to be powerful and to show ingenuity and innovation. Salary, missions, skills… Experience this profession in detail without further delay!

New technologies and the arrival of digital have contributed to the emergence of new professions. The business developer is a concrete example. This profession is increasingly in demand by startups and SMEs. Thanks to a very specific profile, he contributes to the development of new offers for the group.

The business developer is a bit like the one that replaces the commercial old-fashioned. Salespeople traditionally took care of the sales cycle and commercial negotiations, today sales teams need a business developer (or an intrapreneur) to ensure the sustainability of the business by developing new ideas (products, services, partnerships, customers, etc.).

The missions of the business developer

The business developer’s mission is to analyze the company’s situation in detail and list its weaknesses and strengths. He is then responsible for finding growth levers and solutions to the various problems that the company may encounter. It must also make it possible to stand out from the competition. Business developers thus contribute directly to the development of revenue by proposing new partnerships or new business ideas. They are also the ones who imagine and implement new offers for customers.

The business developer’s missions can generally consist of:

  • Establish a follow-up of the competition and the activity sector
  • Propose new levers for growth and development (new partnerships, products and services, internationalization, investments, etc.)
  • Build new partnerships with customers
  • Create a business strategy
  • Maintain good relationships with customers and retain them

This type of profile is essential in a company, as it ensures an innovative presence on the market and maintains solid and lasting relationships with the various partners and customers.

Also read: The daily life of a young Audencia graduate in Dubai

What is the role of a business developer

The role of a business developer is to participate in the design and implementation of a commercial strategy in the long and short term. Having said that, he is responsible for studying a business plan that can make the business flourish within a defined period of time. Furthermore, it acts directly or indirectly to improve the strategic development plan. He will find new growth levers and negotiate commercial contracts. In other words, he will put his technical-commercial skills into practice to ensure that his team functions properly.

The business development manager controls all the financial and commercial aspects of his business. This concerns products, production capacity, customers and primarily employees. Based on this analysis, the actions that must be implemented and the major changes that must be made appear. In addition, the business developer is interested in the company’s external environment by conducting market research and measuring the attractiveness of its activity sector.

Additionally, it will diagnose the customer portfolio as well as the threat from competitors. Based on these observations and analyses, he will be able to draw up an initial plan of action. Finally, it targets new partnerships and is also included in these analyses.

Other titles by Business Developer

  • Business developer
  • Business/new market developer
  • New market developer
  • Business/Regional/Customer Development Manager
  • Business Development Engineer/business development
  • Commercial developer
  • expansion officer
  • Project manager for business development
  • Trade Marketing Manager
  • Business Development Manager/business development
  • customer manager
  • Sales Development Representative

What education to become a business developer?

If you want to become a business developer, there is absolutely no course to take. Many courses are available to you. It is generally students who have studied commerce, marketing or finance who turn to this profession. With a bac+5 level, they have the skills to carry out economic market research and, thanks to a Pestel analysis, can find a way to stand out from the competition.

How do you become a business developer in basic education? The best way to do this job is to be educated at a business school, level bac+3 or bac+5. Specialized courses are offered in these Grandes Ecoles to do this job. However, some SMEs may employ young bac+2 graduates who only have a BTS, or even bachelor alumni (bac+3/4).

How do you become a business developer on further education? If you want to make a professional change, you have the option of following the education for adults. Many training centers offer face-to-face or distance courses to help you become a business developer.

In addition to training at a business school, you must show curiosity and a spirit of research and initiative. We therefore advise you to keep up to date with the news in your industry and find out about the major market trends.

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Business developer skills and attributes required

The business developer must demonstrate great negotiation, creativity and communication skills. Its main objective must be the medium and long-term development of the company in terms of performance and sustainability. To do this, he is required to be constantly aware of the market and the news in his sector of activity in order to anticipate market opportunities and threats (change in legislation, arrival of new competitors, change in lifestyle, etc.).

To be a good business developer, the professional must both acquire the mindset of an entrepreneur, but also have a long-term strategic vision. Its missions do not stop at the development of sales and turnover. He is also a person who masters several fields.

To submit more strategic ideas, he must study the perspectives that contribute to a product’s success. In other words, he must be well informed about the details of his proposal (the degree of realization, the chances of success, the competition, the technical feasibility, etc.). It is therefore essential to involve a business developer in the discussions around the company’s strategy.

Salary for a business developer

The salary of a business developer can vary according to his seniority, the size of the company he works for and his results, just like all salespeople. In addition, a variable part is very often present in the contract. The business developer’s salary is therefore indexed to his results.

At the beginning of his career, the remuneration of a business developer can amount to €2,900 per month. This salary will increase over time until it reaches an average of €7,000 gross per month over 8 years of activity. As mentioned, a variable part is added to this amount. Thus, if he has good results, the business developer can have a salary of more than €10,000 gross per month.

Thanks to the experience gained, the business developer can move up the ladder and become a development manager, innovation or digital project manager, sales manager or partnership manager.

Also read: Compensation for CAC 40 executives is skyrocketing

Our advice to become a good business developer

  • Has perfect knowledge of your market. To be a good business developer, it is essential to be able to identify the opportunities that present themselves to the company and to seize them. He must also be able to define his group’s strategic orientations. More than the opportunities, he must also study the threats and the competition.
  • Take a risk. A good business developer knows how to get out of their comfort zone. He must have the courage to explore new avenues. Change and the launch of new products are at the core of the company’s business. It is thus his responsibility to identify the risk this entails and to make the right choices.
  • Acquire broad knowledge on various topics. Far beyond commercial knowledge, the business developer must have a global vision of all areas (marketing, communication, finance, etc.) of the company. He must also show empathy and benevolence, given that he is in constant contact with the company’s customers and business partners.
  • Knowing how to put yourself forward and maintain a good brand image. The business developer is often the center of attention. He is the one who represents the company to the customers. It is therefore important for him to invest in professional social networks! Being present at afterworks promotes both its fame and that of the company.
  • Show mental toughness. The business developer must be on all fronts. He must demonstrate great resilience and unsurpassed mental strength.
  • Stay up to date with the news of his sector. In order to propose a strategy in line with the company and the market, the business developer must be aware of the latest news that is likely to affect his development strategy or the company’s business.
  • Has an entrepreneurial and challenging spirit. To achieve their goals, the business developer must have a thirst for challenge and a very strong desire to see their business grow. He must also have the soul of an entrepreneur to imagine and propose new ideas for his business.
  • Have an analytical mind. To achieve the best results, a business developer must know how to analyze the situation and be proactive.

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