I reveal to you the 5 golden rules to succeed in your online business, which you must follow step by step. You know, we’ve all been through… Hours of figuring out what’s wrong with our business. The impression of doing everything we’re told: reading, training, applying marketing advice… but nothing helps because your revenue doesn’t take off…
Are you starting your entrepreneurial activity?
Are you struggling to find regular customers?
Don’t know where to start?
Feeling lost in all this online content that is free?
Going from one shiny object to another?
Don’t know where to communicate? How often ? What to say?
Not sure about starting with coaching, support over several months, online training?
Is your offer not yet well defined?
And yet you have the impression to have tested everything, to do everything well … but the results say the opposite.
- Creating an Instagram account and regularly publishing content;
- The basis of a blog or podcast;
- Surveys to get to know your audience better;
- Training or support on online marketing, communications, copywriting;
- Lots of books on productivity, content creation and online sales.
But nothing helps… and you see the payroll getting closer.
The end of unemployment, which is fast approaching.
The moment when you need to quickly find a plan B.
That’s why the 5 golden rules will help you.
Take your time, don’t go to step two until you have completed step one which is the most important…
Etc. By following these golden rules for a successful online business, you will see your sales take off.
Let’s go ?
1/ Know your ideal client by heart
This is the longest and most tedious step, but the one that pays off big!
Be careful, knowing that your ideal client is not just your “identity card”.
It is knowing his pains, his frustrations, his dreams, his desires, the words he uses.
Knowing your ideal customer will allow you to know what content to ask, on what channel, you will be the person best able to solve their problem. And that is why he wants to buy your solution from you.
You literally have to get inside your client’s head, find out what their typical day is, what keeps them awake, what they dream about (secretly), what their hopes are, what their ambitions are…
But also which solutions has he already tested? Why didn’t it work? What else can you bring?
2/ A clear offer for a successful online business
It must respond to a HARD problem too painful, urgent, recognized.
Your offer must be clear to you and your audience.
You need to highlight the main benefit, but also know how to remove objections from the title.
I’ll give you an example?
Three months to create, launch and sell online training without forgetting a thing, even if you start from 0 thanks to my fun and authentic personal support.
In this example, I highlight three main benefits that address a real pain in my ideal client. I also remove the objection of people starting from 0.
3/ Create regular content with high added value
This allows you to prove your expertise, play on the reciprocity bias and support your authority, but above all make yourself visible to your ideal clients.
Remember: give before you receive. One of the rules for a successful online business.
Content creation is my workhorse. I swear by this. And it is thanks to my content that I make myself visible, that I create trust and that I sell without prospecting.
To create content, first ask what content your ideal customer consumes, who are their mentors, who do they follow?
To create great content, you need to stand out from the competition while solving their problem.
4/ Maintain an audience through the newsletter
The newsletter is the most powerful marketing tool.
She allows to:
- Connect with your audience (without going through social networks);
- Sell more with a conversion rate of 4.2% versus 0.3% on Instagram;
- Free yourself from social networks.
The newsletter is part of a medium-term strategy… At the same time, you don’t intend to shut down right away?
It takes time to build an audience, but it will be your best investment in the medium term.
I put my hand to cut.
5/ Learn about THE solid, sustainable and profitable skill of selling online
A skill that you are not taught in school, not even in business schools… the one of selling…
At this stage you are in the situation where you are not selling, where you are looking for your customers, where you are spending your days prospecting, wasting time via discovery calls or express coaching…
But when the time comes to talk about your offer, to highlight the benefits of your program … it fails …
In fact, how can you sell to prospects if you don’t learn how to sell?
Especially since selling online has many advantages, the most important one is to sell only through the power of words, hiding behind your texts, your sales page or your newsletter.
The skill you lack is copywriting.
Use copywriting or the art of persuading, convincing and selling!
The power of order and human psychology.
This skill allows you to capture and captivate your audience and get them to click your buy button
Your texts will be captivating, you will finally be read, you will manage to gather a community of fans behind you and your offers, you will turn your readers into buyer ambassadors.
On your turn to play, identify which golden rules you are missing. If necessary, take each rule step by step to proceed.
You will see results faster than you expected.