Redhill increases its Metaverse offering with Pixel Canvas

Redhill expands into the metaverse scene by partnering with US-based enterprise metaverse platform Pixel Canvas for interactive and immersive brand experiences. The agency will leverage the Pixel Canvas platform and technologies in brand campaigns and communication strategies, adding a new dimension to omnichannel storytelling for customers. Redhill hopes to transform the customer experience and deliver real business results through this partnership.

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Jacob Puthenparambil, founder and CEO of Redhill, said its metaverse offering is designed to help its clients understand and leverage this massive next wave of disruptive companies and industries and equip them with the strategies and technologies they need in order to take full advantage of these new virtual worlds. . Using programming, connected animation and gamification, Redhill will enable its clients to create immersive brand experiences by hosting experiential conferences, events, customer presentations and product launches to drive user engagement.

Formerly a VR gaming company, Pixel Canvas began designing and delivering 3D virtual event prototypes to Fortune 500 companies such as Verizon and WarnerMedia. As interest in Metaverse grew and the demand for immersive and visually appealing virtual experiences grew, Pixel Canvas set out to develop a comprehensive platform capable of delivering enterprise-grade Metaverse experiences. Customizable, scalable, interactive and accessible.

One of Pixel Canvas’ projects to date is “Unlockverse” 3, a virtual shopping experience built for Unlock Venture Partners. Users could visit each of the venture capital firm’s portfolio companies in their own virtual space and view product images and company information, as well as view real-time discussions and chat live with staff.

Pixel Canvas’ platform is powered by Unreal Engine 5 – touted as an advanced real-time 3D authoring tool for photorealistic imagery and immersive experiences – resulting in realistic experiences that invite greater immersion and engagement than existing metaverses. To date, Pixel Canvas’ library includes over 25 modeled environments, 30 mini-games and five escape rooms, all of which can be completely redesigned to suit a brand’s needs, complemented by an extensive set of upgrade features. networks such as video and text chat, live streaming and more. Additionally, these experiences are rendered in the cloud for scalability and browser-based to be accessible to any connected device.

“Through our partnership with Redhill, our companies will be able to deliver immersive experiences to transform the way brands connect, collaborate and communicate in a fully realized metaverse.” Joey Lee, founder and CEO of Pixel Canvas, said. The company also looks forward to working with Redhill to explore creative opportunities in the fast-growing Asia-Pacific region.

This latest news builds on the other offers Redhill has launched over the last year. Recently, Redhill acquired Singapore-based Vision Strategy Storytelling as part of the agency’s efforts to further strengthen its sustainability offering by providing creative visual storytelling solutions with a focus on social impact and sustainability for the agency and its clients.

Earlier this year, the agency established a new creative technology and design unit – Redhill Studio – which offers creative design, video and podcast production, as well as website and web application development. This is in addition to Redhill providing the full suite of end-to-end integrated communications solutions, including strategic consulting for public relations, digital storytelling, crisis management, marketing, internal communications and brand image across all sectors and industries.

Most recently, Redhill officially launched its global headquarters in Singapore, the new 5,000 square meter office that can accommodate up to 150 employees. The agency was founded in 2014.

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