Mercedes-Benz offers the ultimate sound experience in the car!

Mercedes Benz connects with Apple Music and Universal Music Group (UMG)! His ambition? Revolutionizing not only the creation of music, but also the way it is listened to and enjoyed in the car. Knowing that many musicians and artists already base the validation of a remix of a track on how it sounds when played in a car; Mercedes-Benz, Apple Music and UMG have entered a new era entertainment in the car ! And this by makingsound experience in the car the reference in terms of musical production and playback quality… Focus on this partnership that advances sound!

72% of drivers cannot drive without music!

While 90% of the world’s population listens to music, the average person listens to it for 961 hours a year! In addition, more than 70% of those affected say they mainly listen to it in the car (source: IFPI survey on listening to music, 2019). It should also be noted that almost 72% of motorists state that they cannot imagine a car journey without music. According to research conducted by Mercedes-Benz in collaboration with appinio, in 2022; 2 out of 3 people rate the sound quality in the vehicle as important or very important. Statistics that do not leave the German brand indifferent.

Our collaboration with Apple Music and Universal Music Group is truly unparalleled. It sets a new benchmark by adding music content and platform expertise to our Dolby Atmos-enabled Burmester® sound system. Through this unique partnership, we provide our customers with the extraordinary in-car audio experience they expect from Mercedes-Benz. Apple and UMG share our vision and values, and together with Dolby we want to create a unique and seamless experience for our customers. says Ola Källenius, Chairman of the Board of Mercedes-Benz Group AG.

Dolby Atmos is coming to Mercedes-Benz

This new collaboration is based onintegration of immersive Dolby Atmos sound in the advanced 4D and 3D Burmester® sound system offered as an option in Mercedes-Benz cars equipped with the latest generation of MBUX. Moreover, according to a recent study – carried out by Mercedes-Benz with appinio – more than 76% of drivers say that realistic spatial sound is importantor rather important to them. Thanks to this new audio standard, UMG allows its artists to base their song validation process on the road the final mix sounds in a Mercedes-Benz. And introduced the brand ” Approved in a Mercedes-Benz as the gold standard of sound. UMG also plans to set up a studio in Sindelfingen, Germany, based on Capitol Studios’ Studio C, a world-class music studio for Dolby Atmos mixing.

Sound quality is incredibly important to Apple Music. That’s why we’re so excited to be working with Mercedes to make Spatial Audio on Apple Music available in the car for the first time. said Oliver Schusser, Vice President of Apple Music and Beats.

For the first time built into a non-Apple device, native integration of Audio Spatial with Apple Music’s Dolby Atmos makes music available in Dolby Atmos easily accessible to Mercedes-Benz and Apple Music customers. This ensures that the pieces Approved in a Mercedes-Benz can be enjoyed as they are meant to be.

An immersive experience worthy of the name!

It’s true that the Burmester® Premium 3D sound system already offers one superb listening experience. But the unique Burmester® High-End 4D sound system uses speaker-like resonators and offers a sound massage with surround speakers built into the seats. In short, the state-of-the-art Burmester® 4D sound system includes:

  • 31 speakers, including 3D speakers that emit sound from above, 4 speakers To feed on the front seats an 18.5 liter subwoofer
  • 8 sound transducers (two per seat)
  • 2 amplifiers
  • 1750 watt power
Photo credit: Mercedes-Benz

Mercedes-Benz drivers who already subscribe to Apple Music will have instant access to an ever-growing selection of songs and albums available in Spatial Audio with Dolby Atmos. The sound quality offered in these vehicles makes them a natural choice as first car manufacturer to offer surround sound from Apple Music. This is supported by the popularity of in-car audio systems. This ranks even higher than those intended for stationary use: only 12% of drivers mentioned that the quality of the sound system at home was more important, while 45% said that the quality of the system’s sound is more important in the car. For 43%, both are equally important.

Spatial Audio is revolutionizing the way artists create and fans listen to music. And it is an experience that is impossible to explain in words… You have to hear it for yourself to appreciate it. With Mercedes, we now have even more options to bring fully immersive music to our subscribers around the world. says Oliver Schusser.

UMG artists can validate Dolby Atmos music mix in Mercedes-Benz vehicles

To the extent the world leader in music entertainment, UMG is the music company that actively encourages its artists and labels to produce music mixed in immersive Dolby Atmos sound. As part of this agreement, Mercedes-Benz will make available UMG cars equipped with the advanced Burmester® sound system. This to give him creative and technical guarantees. The ultimate goal? To ensure that his music receives the highest stamp of quality” Approved in a Mercedes-Benz “.

Sir Lucian Grainge, chairman and chief executive of Universal Music Group, said: This milestone in the history of recorded music is the culmination of years of work with our partners at Dolby to develop the Dolby Atmos Music format. This is to be able to offer our artists an even wider palette for their creative expression. With Mercedes, a company that shares our passion for quality and innovation, fans can now enjoy the music of our artists in Mercedes cars. And in a way that almost transports them into the studio or on stage. “.

Dolby Atmos: listeners will experience the full creative potential of music

Dolby Atmos will first be available in Mercedes Maybach S-Classthat Mercedes-Benz S-Class and models EQ, SUV EQE, EQS and EQS SUV. The immersive sound experience actually adds more spaciousness, clarity and depth to the music. Also note that Dolby Atmos allows creators to place discrete audio elements or objects in a three-dimensional sound field. And it goes beyond the possibilities of standard stereo productions. The system adapts to any reading environment. Which means fans can listen to music with unparalleled clarity that matches the artist’s original creative vision in the studio. Integrated with optional premium Burmester® 4D and 3D sound systems, this symphony of hardware and audio experience transforms Mercedes vehicles into state-of-the-art concert halls on wheels.

sound system-4D-burmester-high-end
Photo credit: Lasse Svendsen

In 2021, we launched partnerships with Mercedes-Benz and Apple Music to bring music in Dolby Atmos to more people around the world said Kevin Yeaman, president and CEO of Dolby Laboratories. He adds: “ Today, backed by a robust and growing catalog of music available in Dolby Atmos from our partners at Universal Music Group, these efforts come together to offer Mercedes customers a uniquely immersive music experience in Dolby Atmos that sets a new standard for how music must be heard in the car. »

L’the music industry continues to transform and music lovers become more sophisticated and demanding in how and where they enjoy music. The innovative approach of Mercedes-Benz and its partners delivers on the promise of a fuller and more immersive audio experience that people want and expect.

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