Is Metaverse Heralding the End of Social Networking?

A completely legitimate question that could “concern” all the actors who use social networks: Do the Metaverses Mark the Imminent End of Social Networks?

Whether it’s brands, companies and even influencers, for whom social networks are just spaces or fields of work. All the more so for influencers, who for them are direct leverage in terms of visibility.

Many players such as agencies like Netino by Webhelp, will see new business and support opportunities to better leverage Metaverse. We can emphasize future social management within Metaverne, but also all actors within social media, advertising and e-commerce in a broad sense.

The Disappearance of Social Networks!

I would be tempted to say very likely, but I highly doubt that the channels as we know them today and like Facebook have done nothing to enter the Metaverse. Facebook has made it its own brand image so others will follow IMHO. A disappearance of what we know, yes, but one migration to Metaverse would be more obvious.

How ? it remains to be defined, but it can be the subject of a network within the network, where it will no longer be a matter of creating a simple account or a page, but rather a world in itself. Community management will undoubtedly be richer for brands if this opportunity is proven. At the same time, it will be interesting to see how moderation in Metaverse will be administered; a great new challenge!

Will virtual reality make the difference?

Why such a question? Quite simply because they are universes where interactions take precedence, with content sharing on both sides, but a more lively and tangible form on the side of the Metaverse. If it remains virtual, it is the reality recreated from scratch that provides a clear advantage here. If you have ever tried virtual reality headsetyou should understand a little more about the phenomenon.

If a migration of brands, companies, etc. takes place over the years, even slowly, this will be an unmistakable sign. Everyone is waiting for his next, to know how he will exploit the Metaverse and the business no doubt. But if the potential is there, the horses will undoubtedly be unleashed!

We can also wonder how the smartphone will play a role and whether connections will be possible via virtual reality headsets. A means that would make it possible to offer nomadic experiences, at least for professional use.

virtual reality headset

Facebook was therefore a forerunner with the takeover of Oculus, because nothing was due to coincidence regarding the future of the Metaverse. I have repeated it for a few months, Metaverses are not new, but a continuation of what we saw with Second Life in 2003 and Sony with its PlayStation 3, which had also recreated a dedicated universe, accessible from the console.

It is the virtual reality headset that will make all the difference in my opinion. The metaverse therefore becomes a professional tool and a leisure universe where people can escape.

The migration of brands and influencers to Metaverse

That new social networks always attract brands and influencers, if only to diversify their presence and meet consumer needs and expectations. The TikTok network has clearly shown that it can take over flagship network of influencers ; Instagram, and this in a short time.

The migration of brands and influencers to Metaverse

Like any self-respecting news or innovation in terms of digital channel, Metaverse originates there! Social networks are tools that quickly show their limits compared to Metaverse. These will enable not only to exchange, share, engage, but in a 3d world if I may say so. It will no longer be a matter of creating an account or a page, but perhaps a world in the long term.

That alone is enough to say that the end of social networks is near, but nothing says that they do not have a secret boot and an innovative way to connect to Metaverse. Both brands and influencers have every interest in being vigilant about the subject.

Facebook was pretty much a forerunner by buying Oculus and completely migrating its “network” to Meta.

We suspect that an expectation smoothly led by Mark Zuckerberg and his team for several years with a clear vision, has brought us this far. For the other players, the future is being played out right now, because no matter what people say, users won’t be able to split endlessly between all these digital spaces.

Influencers will no doubt have big cards to play and there is no doubt that brands will be watching this very closely! We can also imagine level of creativity it will result, as will the services that will arise to create completely customized universes. A migration will happen quickly if the potential is there, and both brands and influencers see it as a great playground.

Finally

The Metaverse has yet to deliver everything to us, and especially all its obscure facets as its quintessence. If virtual reality headsets approach perfection and offer total immersion, there is no doubt that the public will be there and respond to the appointment.

We will finally end with Wait & See, because so far it remains speculation, but with a real window open for e.g. the future of consumption.

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