Flipkart and eDAO bring Flipverse, a virtual shopping experience to Metaverse: How it works

Flipkart is spicing up its users’ shopping experience with the new Metaverse initiative. It’s called Flipverse and is described as “a metaverse space where consumers can experience products in a photorealistic virtual destination and shop on the Flipkart app.” So while you can check out the products or say window shopping, the final verification process will be through Flipkart only. The e-commerce giant joined hands with eDAO, an organization incubated by Polygon, to materialize this new platform.

How to use Flipverse?

The Flipverse user interface also offers static 2D product catalogs, but they will be displayed in 3D rendered store displays. You, the user, will be able to walk around the store and browse. In addition to products, Flipverse will also try to attract visitors with games, contests, launch events, mystery boxes and features. So you can see how this Web 3.0 interface differs from the much more traditional Web2.0 based Flipkart that we are used to.

Where to access Flipverse?

Flipverse will be available on FireDrops, an e-commerce platform within Flipkart. Flipverse Phase 1 is currently only launching on Android. This means you can find it on the Flipkart app for Android or through web browsers.

What products from all brands will be available on Flipverse?

So far, brands like Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya and Butterfly India are coming to Flipverse.

Naren Ravula, Vice President and Head of Product Strategy and Deployment, Flipkart Labs, said, “Future growth in e-commerce will be influenced by today’s immersive technologies and Metaverse is one of the important ones in this field with huge potential. The launch of Flipverse will continue to impact innovative industries like e-commerce and enhance the customer experience while providing a fun and immersive shopping experience, especially in light of the adoption of metaverse and web3 platforms by several brands in India. By giving customers access to their favorite brands, deals, SuperCoins and digital collectibles, we aim to enhance their shopping experiences in virtual and immersive environments.

Sandeep Nailwal, co-founder of Polygon, said: “While we’re only just beginning to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the most lethal use cases. The combination of big brands with Flipkart’s e-commerce expertise in a virtual environment is poised to revolutionize online retail as we know it.Flipverse will be a dynamic and visible expression of the metaverse, and I’m proud that this activation is happening at Polygon.

Anand Venkateswaran, CEO of eDAO, said: “A metaverse must enable a tangible connection for consumers with brands and creators. It must act as a portal to new experiences and engagement loops. With partners like GuardianLink and Surreal Events, Flipverse does all of this in its first iteration. Flipverse can unlock a lot of value over time, but for Diwali we’ve just optimized for fun. Bringing creative and technical weight to Flipkart’s vision is a privilege for eDAO.

“The emergence of future-oriented technologies has become essential to create new and engaging experiences for users in the new era. As a brand that breathes innovation, we are excited to be a part of the virtual world of Flipkart and create virtual stores to showcase our range, giving our users an exciting experience of navigating around the world in avatars. Noise is driven by customer centricity at its core and we are always looking for ways to help us raise the bar of consumer engagement even further. The virtual world of Flipkart will help give new meaning to consumers’ shopping journeys and I am sure users would love their experience when purchasing their favorite Noise devices on the Flipkart app,” said Gaurav Khatri, Co-Founder by Noise.

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