With its “Special Days”, LVMH wants to promote craftsmanship

8:11 on October 16, 2022

LVMH values ​​craftsmanship

Tradition is asserting itself at LVMH. After a four-year hiatus due to the health crisis, the world number one in luxury is back with its special days. An operation prepared by thousands of employees for more than six months, which allows the public in different regions of the world to discover the scenery of 57 houses (out of 75) of the group founded by Bernard Arnault in 1989. In Paris on October 14, in front of Christian Dior’s workshops on avenue Montaigne, the first two visitors who waited from 8, came from Toronto (Canada) to the apartment.

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The principle? Depending on the security conditions specific to each location, welcome as many visitors as possible who request it (most of them have previously registered online, but do not exclude last-minute curious when there are spaces left) in places normally closed to the public, or even totally protected, like Tiffany & Co.’s New York workshop, acquired in 2020, revealed for the very first time during this fifth edition of Journées Particuliers. So far, no one had been let in, not even the goldsmith’s most famous customers.»emphasizes Antoine Arnault, responsible for the family group’s image and environment, and at the same time CEO of Berluti.

Almost 200,000 people took part in 2018. A crowd that should be even higher this time, with 49 places open in France, 8 in Asia, 24 in Europe, 2 in South America, 2 in Oceania (the continent that welcomed the first amateurs) and 8 in North America, including the Rochambeau Ranch in Texas, a Louis Vuitton property dedicated to rare leather.

Thirty thousand craftsmen

Antoine Arnault, who had the idea for this event while one day seeing a report on the Heritage Days created by the Ministry of Culture in 1984, went to the field as soon as the doors of the houses selected for this edition in France. First in Champagne, in Reims and Épernay, at Ruinart, Krug and Moët & Chandon, where the history of the group began in 1987, with the merger of the Champagne brands and Hennessy cognac. Everywhere there were volunteers, all employed by one brand or another, ready to receive groups and individual amateurs who had come to discover, among other things, the sheep vineyard cleaners» of Moët & Chandon, the depths of the chalk pits, or the details of the organic shift operated by Krug.

We never talk enough about craftsmanship and craftsmanship

For Bernard Arnault’s second child, also chairman of Loro Piana and director of the group, these special days are above all an opportunity to highlight the 30,000 artisans employed in the LVMH galaxy (where the oldest of the houses, Domaine des Lambrays, was born in 1365, when the latest, the glasses maker Thélios, was born in 2017), thousands of small hands in couture and haute couture, including jewelers, noses, designers … We never talk enough about craftsmanship and craftsmanshipinsists Antoine Arnault. They are also never appreciated enough. However, it is a profession with a future, without uncertainty, well paid, where one realizes a vocation, with an exceptional longevity.»

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The luxury giant, which created the Institute of Excellence in Crafts in 2014, has 280 professions in very high-end and interdisciplinary crafts. Three thousand new recruits joined LVMH (176,000 employees in 2021) on this path this year. At the same time, the group wants to employ 25,000 young people under the age of 30 in 2022, all positions combined.

We are multiplying initiatives to raise awareness of sectors and educationsays Antoine Arnault. The more young people know that they exist, the more their calling can be realized.» Yesterday, after visiting the Dior workshops (perfumes and couture) with his father, the two men went to the site of the Louis Vuitton special order workshop, accompanied by the Minister of Economy, Bruno
The mayor. A young craftsman met at lozenge»where we fasten the bands intended to protect the edges of the luggage, told them about his journey: a sewing teacher decided to reorient himself in leather goods, tired of the courses conducted online and the lack of contact with the material.

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