The Metaverse: Where physical space is no longer a priority

The popularity of the metaverse continues to grow. Technology provides great opportunities for companies through various aspects. Here, Nick Shah, CEO of Peterson Technology Partners, discusses the opportunities that metaverse technology can offer companies in relation to the future of work.

“Technology is going to disrupt the future of work, perhaps faster than we thought.” -Brian Cornell, CEO of Target

Imagine a future where you can walk from the beach directly to your headquarters in the city without missing a thing. A world where you no longer have to worry about mingling with colleagues in cramped cubicles as you can access potentially unlimited workspaces. You could hold meetings in space or participate in training sessions in a submarine. You can work side by side with teammates who live thousands of kilometers away on another continent.

This is no longer science fiction. In fact, if metaverse technology continues to grow rapidly, it may become our reality in the very near future.

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We have seen the beginning of such a world with the advent of telecommuting. But being able to connect to work remotely is only the first step on this journey. With metaverse technology, we may soon see a day when you can fully immerse yourself in an office environment without ever leaving your home or wherever you choose to work!

Metaverse is an evolution of telecommuting

“One day offices will be a thing of the past.” – Sir Richard Branson.

COVID-19 has made us rethink our priorities – how we want to work and who we want to work for. A recent one Slack report found that 78% of workers worldwide now want flexibility in their workplace. The days of long commutes and cramped workplaces are no longer tolerated just for a paycheck. Metaverse technology has the potential to enable companies to empower their employees to work remotely while ensuring that business needs are met.

In addition to giving people the work environment they seek, telecommuting also allows organizations to recruit top talent regardless of their geographic location. Companies that prioritize diversity benefit from a multicultural team that brings diverse perspectives and inventive solutions to the business, demonstrating to customers and partners that they have unlimited potential.

Remote collaboration that works

Distance is a barrier to collaboration, whether it’s because of a pandemic-induced lockdown or because your client is in another country. Video conferencing software is an effective stopgap, but its effectiveness remains limited to small teams. As workplaces across the United States have discovered, video calling ultimately does not provide the depth of interaction required for true collaboration. However, Metaverse can offer a similar effect unique to the in-person brainstorming session, where teams can feel the spark of creativity bouncing off each other, just as they would in a meeting room.

The metaverse may also allow for immediate reactions to initiatives. Imagine an event management company preparing a client pitch to host an awards show, such as the Academy Awards. The design team will be able to prepare a presentation that goes far beyond pitch decks or PowerPoint. They could, in theory, create a full, immersive tour of what the physical space might look like, take their customers on a tour of the room and present events in real time—a full virtual event that precedes the real one.

See more: Demand for remote jobs skyrocketed after Elon Musk email

Physical space is no longer a priority

The virtual workplace allows employees to work anywhere with the ability to switch from the beach to an office in minutes. The development of a virtual workspace will make the need for a physical office redundant. Stop paying exorbitant rents in downtown offices just to run your business. The cloud can become your go-to destination that can house both customers and employees.

Most of today’s big companies, especially in technology, are known to spend millions of dollars creating the kind of work environment their employees can thrive in. Walk into any Google office and you’ll see entire floors dedicated to employee rewards and recognition (R&R). initiatives (yoga centers, game rooms, cinemas, etc.).

How can small businesses be competitive when they can’t afford to spend millions on office space? How do you compete with these large organizations? Metaverse technology may have a solution. Virtual meeting rooms, creative environments that facilitate ideation and teamwork, 360-degree modeling surfaces for hosting pitch meetings, hosting clients and showcasing talent, entertainment centers to keep your employees engaged and relaxed – the metaverse allows you to have all this and more without spending a single kroner on infrastructure.

Some large organizations have already begun to pave the way for virtual workspaces. Microsoft has e.g announced plans to integrate its VR/AR Mesh platform with MS Teams. They also hinted at “immersive spaces” within teams in the future. Meta has built Horizon workspaces that allow them to arrange meetings using their Oculus VR headset.

In addition to collaboration and remote work

Metaverse’s options for companies go far beyond hosting meetings and remote collaborations. Metaverse technology has the potential to bring a new dimension to other aspects of work, such as:


Employee training and candidate screening will be easier than ever, as candidates can “try out” a position to see if it’s a good fit for both the employee and the company. In HR, there have already been some successful attempts to use the metaverse and VR technology to improve hiring. Recently, hospitality and entertainment giant MGM Resorts employees with VR training innovator Strivr to give candidates a chance to try their VR jobs before accepting an offer. In this way, an unsatisfied candidate can save the company time and money on training by immediately knowing if the position is right for them.

Support Services

Metaverse can also enable more efficient customer support. Instead of a generic phone call, customer service representatives can physically walk customers through processes to resolve issues, saving businesses time and money while creating a better customer experience. Customer service representatives will be able to quickly recognize the issues a customer is facing because they will be in virtually the same place as them, eliminating misunderstandings and frustration.


Over the past century, the world of work has undergone continuous change. The evolution of the technological age and digital workplaces have shaped not only how and where we work, but also the jobs and the skills needed. There is no doubt that the world of work will continue to evolve exponentially. Business leaders will need to seek innovative solutions to support their workplaces and workforces tomorrow.

What possibilities can metaverse technology provide for the work of the future? Share your thoughts with us at Facebook, Twitterand LinkedIn.


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