Vishal Shah, the vice president in charge of Meta’s metaverse, faces a bitter realization. Facebook’s virtual universe, Horizon Worlds, is having a very hard time attracting users. Internally, company employees are increasingly forced to join this metaverse.
A technology that struggles to convince
A year ago, the Facebook business took a radical turn metaverse by renaming Meta. Since then, she has multiplied the investments in the area, so that she has created her own metaverse: Horizon worlds
Today, between the bugs, the poor user experience, and a relatively small audience, Horizon worlds not unanimously. Each month, it is estimated that nearly 300,000 people log into Horizon Worlds, which is relatively few compared to the 2.9 billion monthly users on Facebook.
But before creating a metaverse, the American company would still have to has teams that believe in this technology.
According to a survey, 58% of Meta employees understand the company’s strategy around the metaverse. But when we look more closely at the uses related to the metaverse in the business, the results are disappointing.
On September 15, 2022, Vice President of Metaverse Vishal Shah sent a message to his teams. In particular, he asserts his disappointment at the low number of collaborators using Horizon Worlds.
“Why don’t we like the product we work so hard on enough to use it all the time?” The simple truth is, if we don’t like it, how can we expect our users to like it? »
To remedy this problem, the company’s managers have come up with a trick unstoppable : forcing their team to go to the metaverse.
👉 On the same theme – Metaverse: understanding these virtual worlds based on blockchain and NFTs
Threats from the management
” Jump on or walk » : here is the message that Mark Zuckerberg sent to his employees a few months ago.
Since, The CEO of Meta has decided to sort out his workforce : The company’s recruitment is temporarily frozen, budgets are reduced and a major replacement of employees is underway.
In addition, the creator of Facebook is needed to implement his ideas.
In particular, he asked managers to hold meetings in virtual conference rooms at Horizon Worlds. Many employees then rushed to purchase a virtual reality (VR) headset at their own expense..
On his side, Vishal Shah has a more ambivalent posture. On the one hand, he puts pressure on his collaborators by asking them to use Horizon Worlds at least once a week. On the other hand, he tries to convince his teams in a clumsy and pushy way:
“Everyone in the company should have a calling to fall in love with Horizon Worlds. You can’t be in love without using it. […] Make time to go there with your colleagues and friends. »
By this message, the person in charge of Meta’s metaverse puts themselves in a delicate position. Involuntarily he points his finger the lack of utility perceived by its teams about the company’s metaverse.
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The company’s staff in the middle of a split
Despite the billions of dollars spent by Meta to build Horizon Worlds, we can wonder what need this virtual space really fulfills. This ambiguity is noted by Vishal Shah himself :
“We are working on a product that has not found its place on the market. I need you to fully embrace ambiguity and change. »
Another interesting fact: Metaverse metaverse is not unanimous even in the executive branch.
John Carmack, the CTO of Oculus (subsidiary of Meta), confirms his opposition to Mark Zuckerberg. According to him, the management of Horizon Worlds is chaotic.
Furthermore, he points out the abandonment of the user experience in favor of commercial opportunitiesas well as the billions of euros spent without any receipts.
Meanwhile, metaverses are developed more in line with the needs of users. During its season 2, the metaverse The sandbox total approx 350,000 monthly users, more than the results of Horizon Worlds. What is to question the leadership of Meta on its metaverse?
👉 To go further, find our presentation of the Sandbox project
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Sources: The New York Times, The Verge
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