📰 Ads in the room visible at night

In the running for the award for worst idea of ​​the decade: commercials that could light up the night sky… thanks to constellations of satellites.


Proposal from the company Orbital Display for a Coca-Cola advertisement.

The word “constellation (A constellation is a set of stars whose projections on the roof…)” designates beautiful (Named in honor of inventor Alexander Graham Bell, bel is the unit of…) well here a number (small) satellites (Satellite may refer to:) which would be inserted to form an image i sky (The sky is Earth’s atmosphere as seen from the planet’s ground.). IN theory (The word theory comes from the Greek word theorein, which means “to consider, to observe,…)these satellites fly in groups, would reflect light (Light is the set of electromagnetic waves visible to the eye…) from Sun (The Sun (Sol in Latin, Helios or Ήλιος in Greek) is the star…) so each forms a “point (graphics)” of an image. In theory, the flight of such satellites could also be limited by law, at least the law of Country (Country comes from the Latin pagus, which denoted a territorial and tribal division of extent…) where these satellites would be launched from.

But as the news came Wednesday from Russia, it is unclear whether the current pariah state would see any economic benefit in it. The news came specifically from one Press release (A press release is a short document sent to journalists for the purpose of covering a…) of’Institute (An institute is a permanent organization created for a specific purpose. It is…) of Science and Technology Skolkovo, to Moscow ()a University (A university is an institution of higher education whose aim is…) privately born in 2011.

The press release is based on an article scientific (A scientist is a person who is dedicated to the study of a science or sciences and who…) published in the magazine in August Space travel: the three Russian authors assessed the possibility of making project (A project is an irreversible commitment of uncertain outcome, not reproducible to…)considering that the satellites would have a shorter duration on life (That’s life 🙂 (estimated at three months) because they had to turn at height (Elevation is the vertical height of a place or object relative to a level…) relatively low to see, and preferably above as many major cities as possible. “As unrealistic as the idea may seem, is advertising (Although the term (Werbung in German, Publicity and Advertising in English) first referred to…) space is shown to have potential for commercial viability,” they write.

The device in question would be the CubeSat mini-satellite, chosen for its low construction cost—we’re talking groups of 50 at a time, each measuring less than 50 centimeters on a side, at a cost of $65 million—but also for his solar panel (A solar panel is a device designed to collect solar radiation…) 9 meters square (A quadrilateral is a regular polygon with four sides. This means that its…) – enough to reflect the sun’s rays. A Russian company, Orbital Display, already proposed this idea in 2019, but did not put numbers on it.

Although profitable, the idea would matter everything (The whole understood as the totality of what exists is often interpreted as the world or…) both an increase in light pollution (The term light pollution (light pollution or photo pollution for English speakers)…) nightly, at a time when we are trying to reduce it, and a multiplication (Multiplication is one of the four operations in elementary arithmetic…) space debris, at a time of growing concern about its consequences. And also for very unscientific reasons. That’s without counting the millions of people who dream under the night sky… without commercials.

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